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Gillette Venus Awards Best Legs Title to Mariah Carey

May 30, 2006

Performer and Songwriter Mariah Carey Receives First “Celebrity Legs of a Goddess” Title and Announces Fourth Annual Search for Best Legs in America

Gillette Venus, a recognized authority on women's legs, today named Mariah Carey the first “Celebrity Legs of a Goddess.” The superstar, who captured three GRAMMY® Awards for her celebrated six-times platinum album The Emancipation of Mimi, was immortalized with a 16-foot high likeness of her perfect legs. Ms. Carey unveiled the replica during a ceremony at New York's legendary Radio City Music Hall, home to some of the most famous legs in the world.

As the official 2006 “Celebrity Legs of a Goddess,” Ms. Carey kicked off Venus' nationwide search for the woman with the most beautiful legs in the U.S. “Legs of a Goddess” contests will be held at select venues during Ms. Carey's highly anticipated concert tour, The Adventures of Mimi: The Voice, The Hits, The Tour.

“Mariah Carey was our hands-down choice for the first Venus ‘Celebrity Legs of a Goddess' title,” said Peter Clay, Vice President Premium Systems, Gillette Global Grooming. “She has gorgeous legs, and she radiates the inner beauty and confidence that embodies the Venus brand.”

The “Legs of a Goddess” tour will visit five cities throughout the month of August. Contests will be held at Ms. Carey's concert venues in the following locations:

1. Miami, August 5, American Airlines Arena

2. Atlanta, August 9, Philips Arena

3. Philadelphia, August 11, Wachovia Center

4. Boston, August 21, TD Bank North Garden

5. New York, August 23, Madison Square Garden

Contestants will be asked to strut their stuff on a catwalk and “strike a pose” for a panel of expert judges to determine if they have the best legs in town. The judges will be looking for a woman with toned, shapely legs who exudes a confident, vibrant personality. The winner of each local market competition will receive VIP tickets to Ms. Carey's concert and a one-on-one meeting with her backstage after the show.

Winners from each local market contest will advance to the final round, where a national winner will be named and will receive a grand prize of $25,000 cash.

The “Legs of a Goddess” contest celebrates the Venus brand and its portfolio of razors. Venus offers a diverse collection of razors that caters to the needs and shaving preferences of every woman. The Venus line includes original Venus, Venus Divine, Venus Paradise, Venus Disposable and Venus Vibrance.


Enjoying one of the most extraordinary years of her entire career, Mariah Carey's 6-times platinum Island Records album The Emancipation Of Mimi captured three Grammy awards and recently passed its one-year anniversary on the Billboard 200 Albums chart. Mimi includes Mariah's 16th and 17th #1 career singles, “We Belong Together” and “Don't Forget About Us,” respectively – which tied one of the most enduring chart records in Billboard Hot 100 history, Elvis Presley's 17 #1's. Mariah is now positioned as the only active recording artist with the potential to surpass the Beatles' all-time high of 20 #1 hits. Mimi has sold more than 9 million units worldwide to date, making it the biggest-selling album of 2005, and bringing Mariah's career sales more than 160 million units worldwide.


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Kara Salzillo, 617-421-7452
Porter Novelli
Margo Carswell, 212-601-8053
McKaela Moran, 212-601-8283

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