Performer and Songwriter Mariah Carey Receives First “Celebrity Legs of a Goddess” Title and Announces Fourth Annual Search for Best Legs in America
Gillette Venus, a recognized authority on women's legs, today named
Mariah Carey the first “Celebrity Legs of a Goddess.” The superstar, who
captured three GRAMMY® Awards for her celebrated six-times platinum
album The Emancipation of Mimi, was immortalized with a 16-foot high
likeness of her perfect legs. Ms. Carey unveiled the replica during a
ceremony at New York's legendary Radio City Music Hall, home to some of
the most famous legs in the world.
As the official 2006 “Celebrity Legs of a Goddess,” Ms. Carey kicked off
Venus' nationwide search for the woman with the most beautiful legs in
the U.S. “Legs of a Goddess” contests will be held at select venues
during Ms. Carey's highly anticipated concert tour, The Adventures of
Mimi: The Voice, The Hits, The Tour.
“Mariah Carey was our hands-down choice for the first Venus ‘Celebrity
Legs of a Goddess' title,” said Peter Clay, Vice President Premium
Systems, Gillette Global Grooming. “She has gorgeous legs, and she
radiates the inner beauty and confidence that embodies the Venus brand.”
The “Legs of a Goddess” tour will visit five cities throughout the month
of August. Contests will be held at Ms. Carey's concert venues in the
following locations:
1. Miami, August 5, American Airlines Arena
2. Atlanta, August 9, Philips Arena
3. Philadelphia, August 11, Wachovia Center
4. Boston, August 21, TD Bank North Garden
5. New York, August 23, Madison Square Garden
Contestants will be asked to strut their stuff on a catwalk and “strike
a pose” for a panel of expert judges to determine if they have the best
legs in town. The judges will be looking for a woman with toned, shapely
legs who exudes a confident, vibrant personality. The winner of each
local market competition will receive VIP tickets to Ms. Carey's concert
and a one-on-one meeting with her backstage after the show.
Winners from each local market contest will advance to the final round,
where a national winner will be named and will receive a grand prize of
$25,000 cash.
The “Legs of a Goddess” contest celebrates the Venus brand and its
portfolio of razors. Venus offers a diverse collection of razors that
caters to the needs and shaving preferences of every woman. The Venus
line includes original Venus, Venus Divine, Venus Paradise, Venus
Disposable and Venus Vibrance.
MARIAH CAREY
Enjoying one of the most extraordinary years of her entire career,
Mariah Carey's 6-times platinum Island Records album The Emancipation Of
Mimi captured three Grammy awards and recently passed its one-year
anniversary on the Billboard 200 Albums chart. Mimi includes Mariah's
16th and 17th #1 career singles, “We Belong Together” and “Don't Forget
About Us,” respectively – which tied one of the most enduring chart
records in Billboard Hot 100 history, Elvis Presley's 17 #1's. Mariah is
now positioned as the only active recording artist with the potential to
surpass the Beatles' all-time high of 20 #1 hits. Mimi has sold more
than 9 million units worldwide to date, making it the biggest-selling
album of 2005, and bringing Mariah's career sales more than 160 million
units worldwide.
ABOUT P&G (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®,
Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®,
Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community
consists of almost 140,000 employees working in over 80 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
