Duracell today announced two new Nickel Metal Hydride (NiMH) battery
chargers that deliver greater convenience along with industry-leading
safety technology. With over 152 million Americans carrying personal
entertainment devices(1), the new products are designed to meet power
and lifestyle demands stemming from the constant use of high-drain
devices like digital cameras and iPods.
Designed for tech-savvy consumers, the new Duracell Power Gauge Charger
features a dynamic LED indicator that displays the charge status for
each battery, so consumers can easily tell when each charge will be
complete, ensuring top-performance with every use. The Power Gauge
Charger charges up to four AA or AAA NiMH batteries, and for added
flexibility, has a USB port for quick, convenient charging of
compatible, USB(2)-enabled devices with built-in rechargeable batteries
like iPods, MP3 players and digital cameras. This two-in-one feature
makes charging a wider range of devices even easier, eliminating the
need to power-up personal computers or use wall adapters for USB-enabled
devices. In addition, the Power Gauge Charger contains state-of-the-art
safety technology for superior protection against over-heating or
over-charging.
The Duracell Mini Charger provides maximum power performance and great
value in a small, sleek design that plugs directly into the wall, making
it easy to take anywhere. Ideal for consumers who frequently use
high-drain devices such as digital cameras or MP3 players while
traveling, the Mini Charger is capable of charging up to two AA or AAA
NiMH batteries from any location worldwide. The Mini Charger also
includes superior safety technology that prevents over-charging and
over-heating to ensure maximum safety.
According to a recent consumer survey(3), both the Duracell Mini Charger
and Power Gauge Charger rank above competitors in the area of satisfying
a need currently "not being fulfilled" by other rechargeable products.
"With the performance of personal digital devices like digital cameras
and digital audio players becoming more important to consumers than ever
before, we continue to look for new ways to make a portable lifestyle
easier for consumers," said Dan McCarthy, director of marketing,
Duracell. "Our rechargeable products are designed around real consumer
needs to ensure that we are meeting this objective."
The Duracell Mini Charger comes with two AA NiMH batteries and has a
suggested retail price of $11.99. The Duracell Power Gauge comes with
four AA NiMH batteries and has a suggested retail price of $26.99. Both
will arrive on mass market, office and electronic store shelves in
mid-October 2006.
Duracell's rechargeable products are part of a portfolio of power
solutions designed to accommodate the lifestyle of every digital device
user. Duracell's new rechargeable 2650 mAh AA cells offer hundreds of
photos per charge, and rechargeable 1000 mAh AAA cells provide up to
nine hours of non-stop music per charge. In addition to rechargeable
batteries, the new lineup also includes Duracell PowerPix(TM), a
disposable digital battery that delivers twice as many shots as a
standard alkaline battery, catering to the needs of moderate digital
camera users.
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(1) Consumer Electronics Association, October 2005
(2) Devices must
be designed to USB-spec for optimum performance.
(3) Survey
conducted by TNS NFO Interactive Insights in April 2006