A new consumer survey finds that 94 percent of Americans would be "concerned" to learn their drinking water contained pharmaceuticals
P&G (NYSE: PG) announced today that its PUR Water Filtration Systems
(PUR) can remove more than 99 percent of pharmaceutical compounds from
America's tap water using the PUR faucet filters and more than 96
percent with PUR pitchers.* According to a 2008 investigation by the
Associated Press (AP), trace levels of a variety of pharmaceuticals --
including antibiotics, mood stabilizers and sex hormones -- have been
identified in the drinking water supplies of at least 46 million people
in the United States.
"As a leader in the water filtration category, PUR wanted to respond
quickly to consumer concerns regarding pharmaceuticals in drinking
water," said Daniel Hill, PUR Senior Scientist, P&G Research &
Development. "We're committed to providing the cleanest drinking water
possible, which is why we are thrilled to report that PUR is effective
at reducing pharmaceuticals from tap water*, in addition to the long
list of contaminants that PUR already reduces -- including 98 percent of
lead and 99.9 percent of microbial cysts."
The new research shows that PUR faucet mounts and pitcher filters
effectively reduce five different categories of medication, including:
-
Hormones: prednisone, prednisolone, progesterone, testosterone and
cortisol
-
Antibiotics: ciprofloxacin, used to prevent certain infections caused
by bacteria, as well as sulfamethoxazole and trimethoprim, which are
used to treat a wide variety of bacterial infections including
pneumonia, and urinary tract and intestinal infections
-
Antidepressants: fluoxetine, prescribed to treat a variety of
conditions, including depression and other mental/mood disorders
-
Anti-anxiety medication: meprobamate, a treatment used to relieve
nervousness or tension that exceeds stress of everyday life
-
Painkillers: ibuprofen and naproxen
The new filtration data from PUR is particularly timely as many
Americans are re-discovering tap water in an effort to offset the
environmental impact and high cost of bottled water. While these
intentions are good, a new survey from Procter & Gamble found that the
majority of Americans are unaware that a wide range of pharmaceutical
drugs have recently been detected in the tap water of certain cities
across the country. Of this group, 94 percent say they would be
"concerned" to learn that their tap water contained pharmaceuticals.
To date, scientists have found no evidence of adverse health effects by
consumers exposed to trace amounts of pharmaceuticals in the water
supply. "Naturally one would opt to have drinking water without
pharmaceuticals in it," said Dr. Peter P. Rogers, Senior Advisor to
Global Water Partnership, and professor of Environmental Engineering at
Harvard University. "It is now confirmed that there is a point of use
home filtration system that can reduce certain of these compounds as a
safeguard before it becomes a potential issue."
Thought Leaders Gather to Discuss Water Issues
PUR's new filtration data was unveiled today at the "Giving Water a
Voice" event in New York City. PUR joined the media with several leading
water experts to discuss the various issues surrounding water both in
the U.S. and globally. These experts included:
-
Dr. Peter P. Rogers, Senior Advisor to Global Water Partnership, and
professor of Environmental Engineering at Harvard University
-
Elizabeth Rogers, Founder of Shift Your Habit environmental consulting
group and author of The Green Book
-
Dr. Jennifer Trachtenberg, Chief Pediatric Officer of RealAge.com and
attending physician at The Mount Sinai Medical Center
-
Dr. Greg Allgood, director of Children's Safe Drinking Water Program
(CSDW) at P&G
-
Daniel Hill, PUR Senior Scientist, P&G Research & Development
"The goal of this event was to address several of the main issues
surrounding water, including pharmaceuticals, while proposing practical
solutions," said Bruce Lux, Brand Manager PUR North America. "Lately,
we've been hearing a lot about water when it comes to environmental
issues. While that remains extremely important to us, we know that other
areas deserve attention as we strive to provide the highest quality of
water to the public."
About PUR
In addition to filtering pharmaceuticals, PUR filters remove 99.9
percent of microbial cysts such as Giardia and Cryptosporidium, which
can lead to intestinal illness. PUR filters also reduce other kinds of
contaminants in the water, while leaving fluoride, which is essential
for developing and maintaining healthy teeth in children and adults,
giving it the American Dental Association (ADA) Seal of Approval.
Moreover, PUR Flavor Options(TM) is the only brand that offers flavored
filtered water at a push of a button. PUR offers options for faucet
mounts, pitchers and refrigerators. PUR is certified by NSF
International and the Water Quality Association (WQA) and is tested by
other third-party laboratories.(1)
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including PUR(R), Pampers(R), Tide(R),
Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R),
Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R),
Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R),
Olay(R), Head & Shoulders(R), Wella(R), Gillette(R) and Braun(R). The
P&G community consists of 138,000 employees working in over 80 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
* Pharmaceutical filtration claims are based on manufacturer testing of
PUR faucet mounts and pitchers for reduction in levels of 12
pharmaceuticals, which may not be present in all users' water.
(1) Pharmaceutical reduction claims are based on manufacturer testing
and are not currently subject to NSF or WQA certification.