Serena Williams Outsmarts Mother Nature On and Off the Tennis Court
Tampax, the number one tampon brand in the U.S., announced today that
tennis champion Serena Williams will appear in a print advertising
campaign starting in October 2009. The images bring to life Tampax's
"Outsmart Mother Nature" campaign, further illustrating the brand's
commitment to celebrating today's women and empowering them to live life
on their own terms every day.
Williams will be featured in a series of playful, lighthearted
advertisements and online videos. In each piece, Williams defeats
Tampax's Mother Nature character, who tries to deliver her "monthly
gift" in an unsuccessful attempt to throw Williams off her game - on and
off the tennis court.
"Serena embodies the energy, independence and strength we celebrate in
women, and this exciting partnership is a game-changing moment for the
feminine care industry," said Courtney Schuster, Associate Brand
Manager, Tampax. "In this creative, lighthearted campaign, Serena
embodies the playful wit of Tampax as she continues to be a champion and
successfully Outsmarts Mother Nature."
A series of print ads will run starting in October 2009, with the first
print ad in October issues of national teen publications and national
beauty, health and women's lifestyle publications this winter. To see
the print ads and online videos, visit www.tampax.com
and www.beinggirl.com.
About P&G (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Tampax(R), Pantene(R), Mach3(R), Bounty(R),
Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R),
Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head &
Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists
of almost 140,000 employees working in over 80 countries worldwide.
Please visit http://www.pg.com
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