Pantene Supports Program to Prevent 20 Million Days of Illness and Save an Estimated 2,500 Lives
'Healthy Hair for Healthy Water' Will Help P&G Achieve its Goal to 'Save One Life Every Hour' Through the Children's Safe Drinking Water Program
Pantene, the world's leading hair care brand, is proud to announce a
charitable partnership with the P&G Children's Safe Drinking Water
Program (CSDW), by providing PUR packets that transform contaminated
water into clean, drinkable water. CSDW is a non-profit organization
focused on the critical, global need for clean, safe drinking water.
Pantene will support CSDW to prevent 20 million days of illness and save
an estimated 2,500 lives, by providing half a billion liters of clean
drinking water in the developing world.
In celebration of the millions of loyal Pantene users, Pantene is
launching, Healthy Hair for Healthy Water (HHHW), a global
program to support CSDW in helping women and their communities that need
it most. Pantene celebrity ambassadors, supermodel Gisele Bundchen of
Brazil, and singer/song writer Anggun of Indonesia, announced the
kick-off of the Healthy Hair for Healthy Water program at P&G's
VIP reception that was held in conjunction with the 2010 Clinton Global
Initiative in NYC on September 22nd.
Through its HHHW program, Pantene is partnering with its consumers to
help CSDW achieve its goal to 'save one life every hour' in the
developing world by providing two billion liters of clean water every
year by 2020. In the United States, consumers can make a difference now
by purchasing Pantene products from the P&G eStore at http://www.pgestore.com/Pantene/pantene,default,sc.html.
For each bottle purchased from the eStore through February 28, 2011,
Pantene will donate 10 cents to CSDW, which is the cost of providing one
week's worth of clean drinking water (10 liters) for a child in the
developing world. Pantene expects to launch the HHHW program in several
regions around the world over the next five years, and is currently
working towards the next introductions in Brazil and Indonesia.
"Pantene is committed to helping women and their world shine through
health," says Hanneke Faber, P&G's Vice President & Brand Franchise
Leader for Global Pantene. "As the Healthy Hair for Healthy
Water program expands around the world, consumers will have the
chance to simultaneously enhance the health of their hair and provide
healthy water for women and their struggling families."
"Mothers lose 1.8 million children every year from diarrheal diseases
caused by contaminated water - more than HIV/AIDS and malaria combined,"
says Dr. Greg Allgood, Director, CSDW. "Pantene's commitment to
improving the health of women and their children through its Healthy
Hair for Healthy Water program is a means to help address this
global health issue."
The program will deliver clean, purified drinking water to needy areas
via low-cost PUR packets, one of which quickly turns 10 liters of dirty,
potentially deadly water into clean, drinkable water. Although CSDW is
named after the children, Allgood says it is women who bring the program
to life. "The true heroes of the CSDW program are women, as they provide
90% of all of the PUR packets."
The Pantene HHHW program is part of Pantene's ongoing commitment to
making meaningful improvements in sustainability through its products,
operations and social responsibility programs. Pantene is working
towards creating innovative, beautiful products which are better for the
environment, without trade-offs for consumers in performance,
aesthetics, or price.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women
and help men look, feel and be their best everyday. With 8 billion
dollar brands and products available in nearly 130 countries, P&G's
beauty and grooming products delivered sales of over $27 billion in
fiscal year 2009/10, making it one of the world's largest beauty and
grooming companies. P&G Beauty & Grooming offers trusted brands with
leading technology to meet the full complement of beauty and grooming
needs, including Pantene(R), Olay(R), Head & Shoulders(R), Max
Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R), Wellaflex(R),
Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R),
Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R),
SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige
Fragrance division that spans from point of market entry consumers to
high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and
Christina Aguilera(R). Please visit http://www.pg.com
for the latest news and in-depth information about P&G (NYSE: PG) and
its brands.
About the P&G Children's Safe Drinking Water Program
Procter & Gamble's not-for-profit Children's Safe Drinking Water (CSDW)
Program is focused on reducing the sickness and death that result from
water-borne illness caused by drinking contaminated water. Since 2004,
P&G has partnered with a diverse network of organizations to help
distribute PUR packets which turn 10 liters of dirty, contaminated water
into clean drinkable water. To date, the P&G Children's Safe Drinking
Water Program has delivered over 2.4 billion liters of clean drinking
water to people in over 57 developing countries. To learn more about the
CSDW program, please visit www.csdw.org.
