Iconic Household Cleaning Brand Continues to Make Lives Easier Through Powerful Cleaning
Procter & Gamble’s Mr. Clean® brand, a pioneer and
leading innovator in the cleaning category, announced that it has
manufactured 1 billion Mr. Clean Magic Erasers® since
its launch in 2003. Mr. Clean Magic Eraser is a perennial fan favorite,
offering an easy and convenient cleaning experience for customers.
The water-activated micro-scrubbers of the Mr. Clean Magic Erasers reach
into surface grooves, lifting away the toughest soils with water alone.
From removing scuff marks and dirt, to cleaning grime off bathroom
floors, to removing stains from furniture and wooden decks, the Mr.
Clean Magic Eraser provides numerous alternate uses.
“Mr. Clean Magic Eraser is a remarkable product and we are extremely
proud to reach this landmark for the history of the brand,” said Mr.
Clean communications manager Michelle Lohman. “We are excited that in
nine years, it has become a cleaning staple among our fans, driving many
to claim that it makes their lives easier. We look forward to continuing
to satisfy our customers’ cleaning experience with innovative and
effective products.”
The Mr. Clean Magic Eraser product line-up includes products for all
type of needs including:
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Mr. Clean® Magic Eraser®
Original: Easily removes scuff marks and dirt with its
water-activated micro-scrubbers, and so powerful that each swipe
removes more grime than the leading all-purpose cleaner with no harsh
chemicals
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Mr. Clean® Magic Eraser®
Extra Power: 50% stronger than Magic Eraser Original, it holds up
to tough messes better and lasts longer before it needs replacing
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Mr. Clean® Magic Eraser®
Bath Scrubber: Combined with a built-in soap scum dissolving
cleanser, the micro-scrubbers tackle bathroom build-up with a pad
that’s 30% larger and more durable than the Magic Eraser Original
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Mr. Clean® Magic Eraser®
Kitchen Scrubber: With the grease fighting power of Dawn®,
it removes three times more greasy kitchen mess per swipe than the
leading all-purpose bleach spray cleaner
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Mr. Clean® Magic Eraser®
select-a-size: Contains six multi-sized erasers, small, medium and
large, to ensure the right size eraser for any job to power through
built-up grime
For more information on Mr. Clean, please visit http://www.facebook.com/mrclean.
For additional detail on the full Mr. Clean family of products, please
visit www.mrclean.com.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
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