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Love, Sleep & Play: Pampers Celebrates the Ways Babies Uniquely Experience All Three with New Campaign

July 8, 2013

Parents Asked To Share Babies' Photos for Chance To Be A Part Of Pampers History In Massive Event Reveal Celebration In North America

For the first time in the brand's history, Pampers, the world-renowned diaper brand, is turning the spotlight on babies across North America to participate in the brand's new Love Sleep & Play campaign. The program pays tribute to the millions of ways babies uniquely experience love, sleep and play. By visiting the Pampers Facebook page, parents can submit photos of their babies experiencing love, sleep or play for the opportunity to be part of a massive celebration event this August.

In celebration of this program, parents across North America can visit the Pampers Facebook page (, or, starting today through August 6 to submit photos of their babies experiencing love, sleep or play. Each week, every photo submitted will have an opportunity to appear on the Pampers Facebook page, in Pampers Twitter feed and in the brand's special Love, Sleep & Play online gallery. Plus, these photos have the opportunity to be featured in the brand's groundbreaking celebration event in New York City next month. In joining the campaign, parents can celebrate all the special ways their babies experience love, sleep and play.

Pampers’ philosophy is recognizing the unique and joyful ways each baby delights in their own experiences, and embracing all the ways babies experience love, sleep and play. There are a million kinds of love (whether it’s sibling love, parental love or love from their favorite teddy bear), a million different ways to sleep (whether it’s a planned nap, impromptu slumber or a night filled with the sweetest of dreams), and a million different types of play (whether it’s with a complex toy, a block or a simple box), and Pampers celebrates and supports them all.

"For the first time in our 50+ year history, the Pampers brand is asking babies to step in the spotlight and take center stage in celebrating our new Love, Sleep & Play campaign,” said Fama Francisco, Pampers Vice President and General Manager. “We are asking parents across North America to show us their babies’ favorite love, sleep and play photo moments for the chance to appear in a huge national reveal next month. They can visit Pampers Facebook starting today and celebrate their babies' amazing moments and milestones with us!"

To find out more about Pampers Love, Sleep & Play campaign please watch:

To learn more about Pampers, please visit and

About Pampers®
Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

Procter & Gamble Baby Care
Mary Woods, 513-945-0332
Citizen Paine (for Pampers)
Amanda Teitler, 212-613-4912

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