The Procter & Gamble Company (NYSE: PG) just opened their front door
even wider to open innovation collaboration.
Aiming to speed and simplify external innovation connections, P&G’s
Connect+Develop program today launched a new website (pgconnectdevelop.com),
linking innovators directly to top Company needs, and P&G business
leaders directly to external innovation submissions.
In the spirit of C+D, the website was developed in collaboration with
several external partners, which brought new innovative technology to
the back-end of the site, enabling user submissions to directly feed
into the business category leaders. This will allow P&G to review needs
more quickly and more efficiently for strategic fit or scalability
across the business.
“As P&G enters its Second Decade of Connect+Develop, our
focus is on strengthening areas of our open innovation work to deliver
more discontinuous, breakthrough innovations. Part of that work means
making connections both easier and more effective,” said Laura Becker,
General Manager Connect+Develop and Global Business Development.
The website lets innovators link directly to P&G’s posted needs, which
are organized by business area and searchable by topic. Innovators also
can access a full description of every need, including scale and success
criteria. On the back-end, the site links P&G innovation managers with
submissions, letting them search by topic or work area, share
internally, and track progress.
P&G launched its Connect+Develop program more than 10 years ago and has
developed more than 2,000 global partnerships, delivered dozens of
global game-changer products to consumers, accelerated innovation
development and increased productivity, both for P&G and its partners.
The website has served as P&G’s “open front door to the world,” allowing
any innovator anywhere to share their innovations with the Company. The
site, which includes translations in Chinese, Japanese, Spanish and
Portuguese, receives about 20 submissions every weekday – or more than
4,000 a year – from all over the world.
About Procter & Gamble
P&G serves approximately
4.6 billion people around the world with its brands. The Company has one
of the strongest portfolios of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,
Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G
community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
