The new range of products positions NIOXIN as a solution for full spectrum of thinning hair needs, from preventative to restorative
NIOXIN, the #1 stylist choice for thinning hair, unveils its new
Advanced Thinning range for men and women – reaffirming the brand’s
commitment to providing consumers with real solutions for advanced
thinning hair. The number of people who suffer from thinning hair is
higher than commonly thought – in fact, three out of four people in the
U.S. will experience thinning hair in some capacity, whether in the form
of excessive shedding or breakage. Now, with NIOXIN’s new range,
consumers will have access to products that not only help prevent
hair-thinning, but also encourage regrowth.
The new Advanced Thinning range includes a Hair Regrowth Treatment that
contains FDA approved Minoxidil – the only ingredient clinically proven
to effectively help regrow hair in women and men, as well as treat
female pattern baldness. The complementary Advanced Thinning care
products include a Scalp Optimizing Cleanser and Conditioner to help
achieve optimal scalp health and protect new hair growth. The new
products are designed to work in tandem with NIOXIN’s customized 3-Part
Systems, so consumers can create a thicker, fuller hair care regimen to
meet their individual needs.
“For more than 25 years, NIOXIN has been committed to providing real
solutions to thinning hair. Now, with the introduction of the Advanced
Thinning range, NIOXIN completes the spectrum from preventative to
restorative care, providing both women and men with products that will
actually help regrow hair,” explains Fabio Sementilli, Vice-President of
Education, Wella North America. “What’s even more exciting is that
NIOXIN has trained stylists across the US who can educate and provide
consumers with customized regimens to fit their individual needs and
maximize their hair regrowth potential.”
EXPERT OPINION AND TAILORED SOLUTIONS
Thinning hair can be caused by a number of factors including genetics,
stress, diet, environment, health issues and certain medications.
Effective treatment varies with each individual, which is why proper
education is so crucial. NIOXIN encourages consumers to speak to their
stylists to ensure they are using the proper products to achieve maximum
hair regrowth. Additionally, consultation tools are available on
NIOXIN’s website to help consumers select products suited for their
specific hair needs.
About P&G Salon Professional
P&G serves nearly five billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, Wella® and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
