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NIOXIN Introduces New Advanced Thinning Range

March 5, 2015

The new range of products positions NIOXIN as a solution for full spectrum of thinning hair needs, from preventative to restorative

NIOXIN, the #1 stylist choice for thinning hair, unveils its new Advanced Thinning range for men and women – reaffirming the brand’s commitment to providing consumers with real solutions for advanced thinning hair. The number of people who suffer from thinning hair is higher than commonly thought – in fact, three out of four people in the U.S. will experience thinning hair in some capacity, whether in the form of excessive shedding or breakage. Now, with NIOXIN’s new range, consumers will have access to products that not only help prevent hair-thinning, but also encourage regrowth.

The new Advanced Thinning range includes a Hair Regrowth Treatment that contains FDA approved Minoxidil – the only ingredient clinically proven to effectively help regrow hair in women and men, as well as treat female pattern baldness. The complementary Advanced Thinning care products include a Scalp Optimizing Cleanser and Conditioner to help achieve optimal scalp health and protect new hair growth. The new products are designed to work in tandem with NIOXIN’s customized 3-Part Systems, so consumers can create a thicker, fuller hair care regimen to meet their individual needs.

“For more than 25 years, NIOXIN has been committed to providing real solutions to thinning hair. Now, with the introduction of the Advanced Thinning range, NIOXIN completes the spectrum from preventative to restorative care, providing both women and men with products that will actually help regrow hair,” explains Fabio Sementilli, Vice-President of Education, Wella North America. “What’s even more exciting is that NIOXIN has trained stylists across the US who can educate and provide consumers with customized regimens to fit their individual needs and maximize their hair regrowth potential.”


Thinning hair can be caused by a number of factors including genetics, stress, diet, environment, health issues and certain medications. Effective treatment varies with each individual, which is why proper education is so crucial. NIOXIN encourages consumers to speak to their stylists to ensure they are using the proper products to achieve maximum hair regrowth. Additionally, consultation tools are available on NIOXIN’s website to help consumers select products suited for their specific hair needs.

About P&G Salon Professional

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

DeVries Global Press Contact
Ashley Johnson, 212-546-8557

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