Members of the American Association of Orthodontists (AAO) are treating
more than 5.8 million children, teen-agers and adults in the U.S. and
Canada. These orthodontic patients are paying close attention to an
important aspect of their treatment: their oral hygiene home care.
Crest/Oral-B and the AAO (American Association of Orthodontists) are
teaming up to raise awareness about good oral hygiene maintenance for
orthodontic patients in addition to the benefits of getting professional
services from AAO member orthodontists.
“Orthodontic treatment is a smart investment in good dental health,”
according to Morris N. Poole, DDS, president of the AAO. “Good oral
hygiene is especially critical during orthodontic treatment. Using the
proper oral care products can help patients keep teeth and gums clean,
and enjoy a healthy and beautiful smile when their treatment is
complete.”
Crest + Oral-B's collaboration with the AAO will include a number of
activities to build awareness among both dental professionals and
consumers. These include the development of materials to help dental
professionals communicate and engage their patients on oral hygiene
techniques, compliance and making the right product choices for optimal
oral health. On the retail front, in-store and other activities will
allow the AAO to reach more consumers more often. Crest/Oral-B is one of
the global leaders in oral care product technologies with the most
comprehensive range of home care products like the Bluetooth-enabled
electric toothbrushes, toothpastes, rinses, flosses and other specialty
products. Its Ortho Essentials Kit has been scientifically shown to
reduce plaque and improve oral health in patients who are having
orthodontic treatment.
“Crest/Oral-B is very excited about the collaboration with the AAO and
remains committed to promoting better oral health awareness and making
it accessible to consumers,” said Bob Straka, Director of Professional
Oral Care, P&G.
Frequent removal of plaque and food debris that collect around teeth and
orthodontic “appliances” (the formal name for devices such as braces
that move teeth and align jaws) contributes to successful orthodontic
treatment. Brushing and flossing as recommended by one’s orthodontist
during active orthodontic treatment will maintain the good health of
teeth, gums and supporting bone tissue. The right tools enable patients
to perform their oral hygiene effectively, which will help them finish
treatment on time with great results.
The AAO helps its members provide the highest level of expert care to
their patients by supporting orthodontic education and research, and by
offering members world-class continuing education opportunities to stay
abreast of innovations in clinical care. Orthodontists are dentistry’s
experts in moving teeth and aligning jaws to create a healthy bite.
After graduating from dental school, the future orthodontist must study
orthodontics for an additional two-to-three academic years in an
accredited orthodontic residency program. There they learn about tooth
movement (orthodontics) and the guidance of dental, jaw and facial
development (dentofacial orthopedics). Only after successful completion
of this formal education may an individual be announced as an
“orthodontist.” The AAO admits only orthodontists for membership. By
selecting an AAO member for orthodontic treatment, the public is assured
that the doctor is an orthodontist.
The AAO provides a Find an Orthodontist service at www.mylifemysmile.org.
The public can also look for the AAO logo on a doctor’s website or in
the office to confirm their AAO membership; only AAO members may display
the AAO logo.
Anyone interested in improving the function and appearance of their
teeth should consult an AAO-member orthodontist. Consumers can refer to
a list of questions at https://mylifemysmile.org/mylifemysmile/brochures/To_help_you_find_the_right_kind_of_professional.pdf
to help them choose their provider.
For more information, visit: www.crestprohealth.com,
www.oral-b.com,
www.mylifemysmile.org
and www.aaoinfo.org.
ABOUT CREST
A trusted leader in oral health, Crest was the first oral care brand to
secure the ADA Seal of Acceptance for a clinically proven fluoride
toothpaste. Since first introducing fluoride toothpaste over 50 years
ago, it is estimated that Crest has helped prevent more than half a
billion cavities in the United States. Headquartered in Cincinnati, OH,
Crest is owned and distributed by Procter & Gamble.
ABOUT ORAL-B
Oral-B is the worldwide leader in the over $5 billion brushing market.
Part of the Procter & Gamble Company, the brand includes manual and
electric toothbrushes for children and adults, oral irrigators and
interdental products, such as dental floss. Oral-B manual toothbrushes
are used by more dentists than any other brand in the U.S. and many
international markets.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
ABOUT THE AMERICAN ASSOCIATION OF ORTHODONTISTS
The American Association of Orthodontists (AAO) is a professional
organization for 18,000 member orthodontists in the United States,
Canada and abroad. Orthodontists are uniquely qualified to correct
improperly aligned teeth and jaws to create a healthy bite and a
beautiful smile. They are specialists in the diagnosis, prevention and
treatment of dental and facial irregularities. Orthodontists receive an
additional two-to-three years of specialized education beyond dental
school in an accredited orthodontic residency program. Only those who
have successfully completed this formal education may call themselves
“orthodontists,” and only orthodontists are eligible for membership in
the AAO. Because of their advanced education, orthodontists are able to
provide each patient with individualized care, drawing on the full range
of treatment options.
Visit www.mylifemysmile.org
for information about orthodontists, orthodontic care and to find nearby
AAO-member orthodontists.
