Brands will provide more information to help people make informed choices
The Procter & Gamble Company (NYSE:PG) announced today it will share
online all fragrance ingredients down to 0.01 percent for its entire
product portfolio in the U.S. and Canada by the end of 2019, which
includes more than 2000 fragranced products. P&G is the first company to
commit to this level of fragrance ingredient detail across such a broad
product portfolio.
P&G’s latest announcement builds on previous steps the company has taken
over the past five years in recognition of consumers’ growing interest
in knowing what ingredients are in the products they use. P&G already
shares its full fragrance palette as well as a list of ingredients not
used in fragrances. The additional level of detail on product fragrance
ingredients announced today will offer consumers more reliable
information to help choose what’s best for them and their families.
“Our goal is to give people information that is clear, reliable and
accessible. This is another step in our sustainability journey toward
enabling consumers to make informed choices,” said Kathy Fish, Chief
Technology Officer at Procter & Gamble. “We want people to feel great
about putting our products in their shopping baskets. We’re providing
more information about fragrance ingredients because we believe this
will build even greater trust in the quality and safety of all of our
products.”
P&G will go a step beyond listing fragrance ingredients to include where
else these ingredients can be found, such as everyday fruits, foods, and
other products. P&G is providing some initial examples of what the
expanded fragrance disclosures include on selected Tide®, Febreze®,
Herbal Essences® and Olay® products. P&G will first focus this effort on
its fabric, home and beauty care products where there is the greatest
consumer interest and will expand across additional product categories
and geographies over time.
“EWG applauds Procter & Gamble’s groundbreaking decision to dramatically
improve transparency about its fragrance ingredients across all of its
brands. The policy announced today not only demonstrates P&G’s deep
commitment to providing consumers everywhere with the information they
increasingly demand, it also marks a turning point for the entire
consumer product industry,” said Environmental Working Group President
Ken Cook. “EWG has long considered transparency a major driving force in
consumer product markets. The example set by Febreze, Tide, Olay and
Herbal Essences today will without question encourage greater ingredient
transparency efforts throughout the industry, providing consumers with
the information they want and need to make better, healthier choices for
themselves and their families.”
By making this more detailed information available to anyone who wants
it, P&G is building on its history of developing products consumers can
trust and feel confident using.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.