Companies will come together to better serve multicultural consumers
PALO ALTO, Calif.--(BUSINESS WIRE)--Walker
& Company Brands, the company that makes health and beauty
simple for people of color, today announced that it will join the Procter
& Gamble Company (NYSE:PG) family of brands to better serve
consumers of color around the world.
Founded in 2013, Walker & Company Brands has spent the last five years
developing products and services tailored for people of color. It brings
with it well-respected, high performance brands, including Bevel, a
comprehensive grooming experience designed for the specific needs of men
with coarse or curly hair, and FORM Beauty, a premium hair care
collection developed to meet the unique needs of the increasing number
of women with textured hair.
Walker & Company Brands will operate as a separate and wholly-owned
subsidiary of P&G, continuing to be led by CEO and Founder Tristan
Walker.
"When I started Walker & Company Brands, I set out to build a company
that would meet the health and beauty needs of people of color on a
global scale,” said Tristan Walker, CEO of Walker & Company Brands.
“Having access to P&G’s outstanding technology, capabilities and
expertise helps us to further realize that vision, giving us the power
to scale and bring new products to people of color, while staying true
to our mission and continuing to nurture the loyal community we’ve
worked hard to build.”
“We have tremendous respect for the work Tristan Walker has accomplished
and we are excited to welcome Walker & Company to the P&G family,” said
Alex Keith, CEO of P&G Beauty. “The combination of Walker & Company’s
deep consumer understanding, authentic connection to its community and
unique, highly customized products and P&G’s highly-skilled and
experienced people, resources, technical capabilities and global scale
will allow us to further improve the lives of the world’s multicultural
consumers.”
The merger will grow P&G’s multicultural business and accelerate growth
for Walker & Company’s existing brands, as well fuel the development of
additional products designed for the specific needs of people of color.
About Walter & Company Brands
Walker & Company Brands is a family of brands designing health and
beauty solutions for people of color. Our vision is to build the world's
most consumer-centric health and beauty products company, inspiring
unprecedented customer loyalty. Walker & Company launched with the
introduction of the Bevel brand in 2013. Bevel provides grooming
products and services designed to help reduce razor bumps and skin
irritation. FORM, the first women's prestige hair care collection to
celebrate beauty in all its forms, is now available for order at
formbeauty.com. To learn more about Walker & Company Brands, visit www.walkerandcompany.com.
About P&G
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit https://www.pg.com/
for the latest news and information about P&G and its brands. To learn
more about P&G’s Citizenship work, visit: https://us.pg.com/who-we-are/citizenship/2017-citizenship-report.