Game-Changing Model will be tested in Paris and New York in 2019
DAVOS, Switzerland--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced the introduction
of reusable, refillable packaging on some of its most popular products
as part of a new effort that aims to change the world’s reliance on
single use packaging and disposable waste. Additionally, new “collect
and recycle” circular solutions that help eliminate waste were also
introduced as part of a partnership with LoopTM
,
a circular e-commerce platform developed by international recycling
leader TerraCycle. Many of P&G’s largest global brands, including PanteneTM,
TideTM, CascadeTM and Oral-BTM will
participate in this innovative platform later this year.
Loop
is a first of its kind global packaging and shopping circular solution
which aims to improve the environmental performance and convenience
standards compared to current e-commerce solutions through packaging
that is collected, cleaned, refilled and reused. Loop also offers the
option to collect used products from consumers’ doorsteps for further
recycling or reuse. P&G was the first consumer products company to join
Loop.
Announced at the World Economic Forum Annual Meeting in Davos,
Switzerland, this partnership further advances P&G’s
Ambition 2030 sustainability goals and the Company’s ongoing
commitment to turning sustainable intentions into positive everyday
actions.
P&G scientists and engineers have developed innovative manufacturing,
packaging and distribution solutions that will delight consumers and
make sustainable living easy for participating consumers. Eleven P&G
brands will be available in Loop in one of three formats. The Loop
system will be validated and optimized through real in-market learning
experiments beginning in mid-2019 in New York and Paris.
Durable Packaging
Household favorites such as Pantene, Tide, Cascade and CrestTM
have designed new durable and refillable packaging, featuring luxurious
containers with new features and functionalities.
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Pantene is introducing a unique bottle made with lightweight,
durable aluminum for its shampoo and conditioner.
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Tide, America’s #1 laundry detergent, is participating in Loop
with its Tide purclean plant-based laundry detergent in a new durable
bottle made from stainless steel with a simple twist-cap and easy pour
spout.
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Cascade, continually looking for ways to make the dish cleaning
experience better and environmentally friendly, has developed a new
ultra-durable packaging for Cascade ActionPacs which enable consumers
to skip the prewash.
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Crest is driving sustainability in Oral Care through new Crest
Platinum mouthwash, a unique formula that delivers fresh breath
and stain prevention in a sustainable, refillable glass bottle.
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Ariel
TM and Febreze
TM are
participating with durable, refillable packaging that is also
available in stores, testing a new direct-to-consumer refill and reuse
model.
Recycling Products Refills
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Oral-B, the innovation leader in Oral Care for more than 50
years will test circular solutions for both its electric rechargeable
and manual toothbrushes. Oral-B CLIC, a new iconic design for manual
toothbrushes features a durable handle equipped with a unique
mechanism that allows consumers to only exchange the brush head. The
Loop platform will recycle used brush heads for both manual and
electrical brushes.
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Gillette
TM
and Venus
TM
will provide premium travel packs as durable packaging that the
consumer will keep in addition to the handle. The used parts and
blades from these grooming products will be collected from consumers
for further recycling by TerraCycle.
Recycling Used Hygienic Products
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Pampers
TM
and Always
TM
will test collecting used hygiene products from consumer homes for
further recycling using ground-breaking proprietary technology
developed by Fater, a P&G and Angelini Group Joint Venture. The
technology turns used absorbent hygiene products into secondary raw
materials for higher value applications.
“We are building on more than 180 years of innovation and world-class
consumer insight to enable responsible consumption at scale,” said
Virginie Helias, P&G’s Vice President and Chief Sustainability Officer.
“We’re proud to partner with TerraCycle as the first CPG company to be
part of this transformative program, which is just one of the many ways
we are delivering on our Ambition 2030 goals to accelerate sustainable
innovation and drive circular solutions.
“The time to act is now. We are passionate about harnessing the power of
our global reach and the strength of our trusted global brands to
scale-up more sustainable solutions. Transformative partnerships are key
to achieve this mission as no one can succeed alone,” she continued.
“We are happy to partner with P&G and other global brands, retailers,
infrastructure companies, and the World Economic Forum to create a new
way to more responsibly consume products,” said TerraCycle CEO Tom
Szaky. “Loop aims to not just eliminate the idea of packaging waste but
greatly improve the product experience and the convenience in how we
shop. Through Loop, consumers will be able to responsibly consume
products in specially-designed durable, reusable or fully recyclable
packaging. Through the power and reach of trusted brands such as those
of P&G we will be able to change consumers' habits and achieve the scale
required for the model to achieve its objectives.”
How Loop Works
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SHOP: Consumers will go to the Loop website or Loop partner
retailer’s websites and shop for trusted brands now redesigned to be
packaging waste-free.
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RECEIVE: Consumers receive their durable products in Loop’s
exclusively designed state-of-the-art shipping tote that eliminates
the need for single-use shipping materials like cardboard boxes.
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ENJOY: Consumers experience elegance and convenience all while
eliminating the idea of throw-away packaging waste.
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PICK-UP: There is no need to clean and dispose of the package;
as consumers finish their products, they place the empty package into
one of their Loop Totes. Loop will pick-up directly from their home.
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CLEAN: Loop’s team of scientists has developed custom cleaning
technologies so that each product may be safely reused.
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REFILL, RECYCLE OR REUSE: Loop promptly replenishes products as
needed and returns the refilled shipping totes to the consumer. If
there is recoverable used product such as diapers, pads, razors or
brush parts, they will be recovered to be reused or recycled.
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P&G Products Available via Loop
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Pantene
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Our goal is to give more women more Great Hair Days and we are
continuously innovating and improving the quality of our products
and packages. This important solution can help eliminate packaging
waste all together with a shampoo and conditioner bottle that
commemorate our love for the oceans and environment. We are
partnering with TerraCycle Loop to help move away from disposable
plastic bottles to durable bottles and supply chains with refilling
systems, where the waste is never created. These unique bottles,
made with light but durable aluminum, is designed to be cleaned,
refilled and reused as part of the Loop system and is consistent
with our overall ambition and our aim to be at the forefront of the
industry.
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Tide
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We know clean matters – to you, your family and our planet, that’s
why we created Tide purclean: the first plant-based laundry
detergent with the cleaning power of Tide. This new Tide purclean
bottle is made from stainless steel, with a simple durable twist-cap
and easy pour spout. When you’re out of detergent, simply put the
refillable bottle in your Loop tote, and it will be cleaned,
refilled and ready to be used again. Formulated for your whole
family, Tide purclean is formulated without dyes and is gentle on
sensitive skin. The formula is made at a site that purchases
renewable wind power electricity and sends zero manufacturing waste
to landfill, making Tide purclean a planet-conscious choice that’s
designed with our future in mind. Lighten the load with Tide
purclean.
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Cascade
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Cascade® is continually looking for ways to make your experience
better and to ensure that it’s environmentally friendly with our new
ultra-durable packaging. When you’re out of Cascade ActionPacs™,
simply put the refillable bottle in your Loop tote, and it will be
cleaned, sterilized, refilled and ready to be used again. Cascade
Platinum ActionPacs™ clean 24-hour stuck-on food so well, they
enable consumers to skip the pre-wash. This can save up to 15
gallons of water per dishwasher load. And, when multiplied by all
dishwasher users that pre-wash, this can save up to 150 billion
gallons of water each year in the United States alone.
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Crest
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Crest is leading the way to a more sustainable innovation for
mouthwash. Crest Platinum’s alcohol, peroxide and paraben free
formula freshens your breath and helps protect your teeth from
stains. Crest Platinum will be available in a beautiful, refillable
glass bottle topped with a stainless-steel cap and protected by a
silicone sleeve. Replenishment right to consumers’ doors means
lugging around heavy mouthwash bottles can be a thing of the past.
Now that’s something to smile about.
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Ariel
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We know impeccable clean in the most compacted form matters – to
you, your family and our planet, that’s why we created Ariel Pods,
our most innovative detergent for an impeccable clean. We are now
offering a durable Ariel Pods’ family pack you can use again and
again. When you’re out of detergent, simply put the refillable pack
in your Loop tote, and it will be cleaned, sterilized, refilled and
ready to be used again. No more carrying detergent home from the
store, and no more packaging to discard once the laundry is done.
You can use Ariel 3in1 Pods even at low temperatures and get Ariel’s
impeccable clean. Made in France at a site that purchases renewable
wind power electricity and sends zero manufacturing waste to
landfill, Ariel Pods also contain 70% less water in the formula vs.
Ariel liquid detergent and are designed with our future in mind.
.Always keep out of reach of children.
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Febreze
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Showcasing its continuous commitment to the care for the
environment, Febreze makes its latest innovation called Febreze
ONE in the US and Zero% in Europe available also via Loop platform
as it comes in packaging that is reusable and recyclable. Febreze
ONE/Zero% with no propellant and no heavy perfumes can be used
both on air & textile (fabric). With its water based formula (90%)
and a patented technology, using Cyclodextrin, an ingredient
derived from corn starch that traps odors, it doesn’t just mask
odors but neutralizes them and eliminates them from the air.
Febreze is already part of the TerraCycle recycling program that
has recycled more than 1,000,000 pieces of Febreze packaging from
landfill around the world.
*Source: Internet survey, October 2017 France and United
Kingdom, showing 63% of 221 respondents
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Oral-B
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Oral-B, the innovation leader in Oral-Care for over 50 years will
test circular solutions for both its electric rechargeable and
manual toothbrushes. It enters Loop with a breakthrough re-invention
of the manual-toothbrush category: Oral-B CLIC, a new iconic design
that reduces plastic waste through a durable handle made out of a
unique composite material, largely based on premium minerals and
equipped with the unique ClicFit™ mechanism that allows consumers to
only exchange the brush head. The Loop platform will in parallel
recycle used brush heads for both manual and electrical brushes.
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Gillette
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For more than 115 years, Gillette has delivered precision technology
and unrivalled product performance – improving the lives of over 800
million men around the world. On Gillette Fusion5™ ProShield razor,
we will offer a premium razor travel case in place of our
traditional packaging, which consumers will be able to keep in
addition to their handle. One razor blade refill equals up to one
month of shaves, and once guys are ready for new blades, they can
return them in their Loop tote to be recycled.
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Gillette Venus
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Gillette Venus, the world’s number 1 shaving brand for women takes
another step that takes Gillette Venus towards the brand’s vision
of 100% recyclable or reusable packaging as well as durable and
sustainable product solutions that delight women across the world.
Gillette Venus is encouraging the use of durable razor handles and
blade supply chains with built-in recycling systems. Introducing
our latest innovation – the Venus Platinum Extra Smooth razor. It
features the first Venus metal handle, ergonomically designed to
boost control during shaving and ensure durability for a
long-lasting use in every woman’s beauty routine. The cartridges
are made with 5 high-quality blades delivered in a reusable metal
tin. When they are ready to be changed, the blades can simply be
put in the Loop tote, and Loop will collect and recycle them,
while women can order new ones.
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Pampers and Always
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Pampers and Always are committed to environmental sustainability and
we believe we have a role to play in reducing plastic waste and
contributing to a circular economy. We are pioneering a best in
class recycling program of hygiene products, including Baby diapers
and Feminine Hygiene pads and liners, to give used products a new
life. Pampers and Always are the world’s first absorbent hygiene
brands that use Fater’s new advanced technology to recycle diapers
to higher value applications. Fater is a joint venture of P&G and
Angelini and make Pampers and Always in Italy. Within Loop, we will
test for the first time this technology with selected consumers in
France. A durable and reusable bin for AHPs will be shipped to your
doorstep containing Pampers and Always products. The bin has been
specifically designed to serve multiple functions - hermetically
sealed and with carbon filter to obstruct odor, easy to manipulate
with a swivel top for convenience, and aesthetically designed to fit
into any home. Simply put your used diapers and pads in. When your
bin is full, you can request a pick up so that your bin gets
cleaned, sterilized and shipped back to you with new Pampers and
Always products. Your used absorbent hygiene products will be
directed to recycling facilities for processing.
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About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit https://www.pg.com/ for
the latest news and information about P&G and its brands.
About TerraCycle
TerraCycle is an innovative waste management company with a mission to
eliminate the idea of waste®. Operating nationally across 21 countries,
TerraCycle partners with leading consumer product companies, retailers,
cities, and facilities to recycle products and packages, from dirty
diapers to cigarette butts, that would otherwise end up being landfilled
or incinerated. In addition, TerraCycle works with leading consumer
product companies to integrate hard to recycle waste streams, such as
ocean plastic, into their products and packaging. TerraCycle has won
over 200 awards for sustainability and has donated over $25 million to
schools and charities since its founding 15 years ago. To learn more
about TerraCycle or get involved in its recycling programs, please visit
www.terracycle.com.
