Read our latest stories

Downy pledges $100,000 to support nonprofit provide coats and shoes to children in need for warmth, confidence, and hope; Partners with Dollar General to host in-person donations at local Tennessee and Ohio schools
CINCINNATI--(BUSINESS WIRE)--This March and April when customers buy <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fp%2Fdowny-ultra-liquid-fabric-softener---april-fresh-fl-oz%2F30772100332&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=Downy+liquid+fabric+softener&amp;index=1&amp;md5=81fe1898e40359dc46385da5a917690c" rel="nofollow" shape="rect">Downy liquid fabric softener</a> at Dollar General, they’re not just freshening up laundry—they’re also supporting a great cause!
 <a href="https://mms.businesswire.com/media/20250320208218/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250320208218/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250320208218/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250320208218/en/1061227/21/PGlogo.jpg" /></a>
Downy announced today its partnership with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.operationwarm.org%2F&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=Operation+Warm&amp;index=2&amp;md5=156182a82428617c8708217b7c388b57" rel="nofollow" shape="rect">Operation Warm</a>, a nonprofit organization that provides brand-new winter coats and shoes to children in need across the country. Downy has committed to a robust program that includes a $100,000 donation to Operation Warm, in-person events and in-store programs with partners at Dollar General, and access to essential clothing that help improve children’s everyday lives.

“At Downy, we genuinely believe in bringing freshness to laundry, but we also want to give back to our communities,” said Nick Jackson, P&amp;G Dollar General Marketing Director. “That’s why we’re excited to team up with Dollar General and Operation Warm. It’s all about making a positive impact in the lives of kids across the country."

To further support their hometowns, Downy, Dollar General, and Operation Warm will host in-person donation events at local schools in Nashville, Tennessee and Cincinnati, Ohio this spring where employee volunteers will distribute new coats, shoes, and books to students in need.

“Every student deserves the basic necessities to feel protected, confident and empowered so they can thrive, no matter the challenges they face,” shared Denine Torr, Dollar General’s vice president of corporate social responsibility and philanthropy. “Dollar General is proud to demonstrate our mission of Serving Others and partner with Downy and Operation Warm to provide hope to children in need.”

For more information about Operation Warm, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationwarm.org&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=www.operationwarm.org&amp;index=3&amp;md5=a9273656c0ff1c50aa7b385e75247ac1" rel="nofollow" shape="rect">www.operationwarm.org</a>. To learn more about Downy, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.Downy.com&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=www.Downy.com&amp;index=4&amp;md5=8f4126473f2ce74e7a2c0a56a0254613" rel="nofollow" shape="rect">www.Downy.com</a>.

About Operation Warm

Operation Warm is a respected national nonprofit organization dedicated to fostering warmth, confidence, and hope to under-resourced children through basic need programs that connect them to vital community resources. For 25 years, Operation Warm and our esteemed supporters have utilized the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. Together, we are transforming lives and making a lasting impact on communities across the nation.

To get involved, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.operationwarm.org&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=www.operationwarm.org&amp;index=5&amp;md5=90d39e8fd22841133300be4f48c06315" rel="nofollow" shape="rect">www.operationwarm.org</a>

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=d9c86a0cca8a59d8e1dd38517541fd4a" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54226455&amp;newsitemid=20250320208218&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=82675f7fda9323f6d490875f5123747b" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
 Contacts 
Procter &amp; Gamble
 Rosie Paulik, 513-885-3910
 <a target="_blank" href="mailto:paulik.re@pg.com" rel="nofollow" shape="rect">paulik.re@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Downy Partners with Operation Warm

The brand has teamed up with the Women’s Tennis Association (WTA) and tennis stars Taylor Townsend, Alycia Parks, and Peyton Stearns, to demonstrate that whether women choose to shave, shape, trim or style, Venus products are designed with their body and hair in mind.
BOSTON--(BUSINESS WIRE)--Since 2018, Venus has championed positivity and self-expression through My Skin. My Way. — empowering women to feel powerful and unapologetic in their own skin. This year, the brand is excited to introduce updates to its trusted product line, so that there are no compromises when it comes to shaving. As the Official Razor of the WTA, and through the brand’s partnership with Townsend, Parks, and Stearns, Venus looks to continue to radiate positivity and strength through the “Power of Smooth” on and off the court.
 <a href="https://mms.businesswire.com/media/20250312348372/en/2407209/5/Primary_image_for_press_release.jpg"><img src="https://mms.businesswire.com/media/20250312348372/en/2407209/22/Primary_image_for_press_release.jpg" /></a> <a href="https://mms.businesswire.com/media/20250312348372/en/2407209/5/Primary_image_for_press_release.jpg"><img src="https://mms.businesswire.com/media/20250312348372/en/2407209/21/Primary_image_for_press_release.jpg" /></a> <a href="https://mms.businesswire.com/media/20250312348372/en/2407208/5/Gillette_venus_logo.jpg"><img src="https://mms.businesswire.com/media/20250312348372/en/2407208/22/Gillette_venus_logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250312348372/en/2407208/5/Gillette_venus_logo.jpg"><img src="https://mms.businesswire.com/media/20250312348372/en/2407208/21/Gillette_venus_logo.jpg" /></a>
“For almost 25 years, Gillette Venus has developed products with women’s smooth skin in mind. Our team of female-led scientists are constantly revolutionizing the shave care category, which is why we are thrilled to share this upgraded collection, where every woman can find a razor that serves her skin and hair type,” says Isabel Pimentel, Brand Vice President, Gillette Venus North America. “We knew there was no better way to introduce this lineup than by continuing our partnership with female athletes to demonstrate how important it is to feel your best in everything you do.”

The upgraded collection, anchored by the newly released <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2Fproducts%2Frefillable-razors%2Fmoistureglide-with-argan-oil%2F&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=MoistureGlide+Razor&amp;index=1&amp;md5=a749317064e2a6a429bf018817bdf137" rel="nofollow" shape="rect">MoistureGlide Razor</a>, includes product updates for seamless user experience, limited edition-tennis themed razors and updated packaging. Venus launched these offerings through a <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FvRr1C4_svxE&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=TVC+campaign&amp;index=2&amp;md5=b914e511f655bb8bdb6eb630abe37abb" rel="nofollow" shape="rect">TVC campaign</a> and will host an event at the Miami Open this month, followed by activations at tournaments throughout the WTA season.

“As a professional tennis player, and a busy mom, it’s important that every product I use makes me feel my best, so I can be the best,” says Taylor Townsend. “The Venus for Pubic Hair &amp; Skin Razor helps defends against ingrown hair and razor burn, so whether you’re defending your latest match title or looking for a personal win, you can do so with powerful, smooth, skin.”

Just like every athlete has their own routine, every woman has unique skin needs. That’s why Venus offers a razor for every kind of shave. For Peyton Stearns, Venus’ Extra Smooth Sensitive is her go-to to feel at the top of her game. “Its lubricating strip helps protect my sensitive skin, so I get a smooth shave with up to 0% shave irritation,” she says.

For Alycia Parks, “It’s always Venus,” she says. “On and off the court, it makes a difference when I feel my best – and the Venus MoistureGlide Razor leaves my skin feeling silky, glowy, and as smooth as my best serve.”

Recognizing that different tools serve different skin types, Venus has a<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2Ftake-the-quiz%2F&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=quiz&amp;index=3&amp;md5=a67425695be825c5964555243ec608d1" rel="nofollow" shape="rect"> quiz</a> to help women decide the best suited razor for them. To ensure that every shave is a great one, Venus will also include a new shower holder, to keep the razor clean and dry between uses.

Some of our athlete ambassadors’ favorite razors are:
<ul class="bwlistdisc">
<li>
The NEW <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2Fproducts%2Frefillable-razors%2Fmoistureglide-with-argan-oil%2F&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=Gillette+Venus+MoistureGlide+Razor&amp;index=4&amp;md5=0de0f37087ad7fd741160c44d106b226" rel="nofollow" shape="rect">Gillette Venus MoistureGlide Razor</a>: Designed for users with dry skin, this razor is sandwiched between two moisture bars made with more than 50% skin conditioners plus a touch of argan oil. It helps protect against dryness after shaving.
</li>
<li>
The <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2Fproducts%2Frefillable-razors%2Fextra-smooth-sensitive-razor%2F%3Fsrsltid%3DAfmBOoo1sM9-3AHHZ91P_SlLt1pl55XgzSQ2oAcl6GpkreDcTKDCrwzl&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=Gillette+Venus+Extra+Smooth+Sensitive+Razor&amp;index=5&amp;md5=bc5112531c6f8ea298458c9693bb97f8" rel="nofollow" shape="rect">Gillette Venus Extra Smooth Sensitive Razor</a>: Designed for sensitive, irritation-prone skin, this dermatologist tested razor features sharp, durable blades that get users a close shave with up to 0% shave irritation thanks to the cushioned blue strip that acts like the skin’s bodyguard.
</li>
<li>
The <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2Fproducts%2Fpubic-hair-and-skin%2Fpubic-hair-and-skin-razor%2F&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=Gillette+Venus+for+Pubic+Hair+and+Skin+Razor&amp;index=6&amp;md5=666e3aec6578ce1bec3bcadf76633762" rel="nofollow" shape="rect">Gillette Venus for Pubic Hair and Skin Razor</a>: Designed to take on thick hair and thin skin and features the Irritation Defense Bar for a smooth and close shave, helping to defend from irritation, so users don’t have to settle for ingrown hair, razor burn, or redness.
</li>
</ul>
More information on Venus can be found at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.GilletteVenus.com&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=www.GilletteVenus.com&amp;index=7&amp;md5=ba31c31371d3518049ee283dde6158c6" rel="nofollow" shape="rect">www.GilletteVenus.com</a> as well as on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fgillettevenus%2F%3Fhl%3Den&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=Instagram&amp;index=8&amp;md5=79edf63ffb1faccc4816f296aa3634f9" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40gillettevenus%3Flang%3Den&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=TikTok&amp;index=9&amp;md5=0c555ef504a8eaa4ef42aadc91de2601" rel="nofollow" shape="rect">TikTok</a>.

* Source Euromonitor International Limited; Source: Euromonitor International; Beauty &amp; Personal Care 2024 ed, Women’s Razors and Blades, Value Sales, 2023 data.

About Gillette Venus:

For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fgillettevenus.com__%3B%21%21NgSi4SaN6ydtRVQ-%21zEaN5sC0zKEHvoL4S44hppUK5UcB7aaQ5May806yEVvn5NVIlUwSOmkP2jzSud2V1TQ7J2xElEJp1AkYO659Xw%24&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=gillettevenus.com&amp;index=10&amp;md5=3389351bf6ff49d1f12a1872cc23eb5f" rel="nofollow" shape="rect">gillettevenus.com</a>.

About the WTA

The WTA is the original game-changer for women’s sport.

Founded in 1973 by the visionary Billie Jean King, the WTA was created to build equal opportunities for women in tennis, and we’ve been breaking boundaries ever since. Today we’re the powerhouse of women’s professional sports, uniting athletes in fearless competition and bringing people together through the love of tennis.

The Hologic WTA Tour shares the thrill of every serve, rally and match point with an audience of more one billion around the world. Players compete for PIF WTA ranking points in tournament arenas on six continents before the season hits its peak at the WTA Finals, where the best singles and doubles superstars battle to be crowned as year-end champions.

Our ambitions go well beyond the court. We are champions for our 1,600 incredible athletes and drivers of change through advocacy and action for women’s health and empowerment across the globe.

Rally the world: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wtatennis.com&amp;esheet=54223006&amp;newsitemid=20250312348372&amp;lan=en-US&amp;anchor=wtatennis.com&amp;index=11&amp;md5=9cf1507be9ec15d8f7a8663339330f06" rel="nofollow" shape="rect">wtatennis.com</a>

Category: Gillette-Venus
 Contacts 
Venus/P&amp;G Beauty Marta LopezSilva
 Email: <a target="_blank" href="mailto:lopezsilva.m@pg.com" rel="nofollow" shape="rect">lopezsilva.m@pg.com</a>

Marina Maher Communications Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@hellommc.com" rel="nofollow" shape="rect">shaun.agres@hellommc.com</a>

Gillette Venus, America’s #1 Female Shave Brand*, Aces its Upgrades to the Brand’s World Class Lineup for a “Shave That Serves Your Skin”

Cascade partners with Comedian Kenan Thompson to Put Its Newest Formula to the Test and Let the Dishwasher Do The Work
CINCINNATI--(BUSINESS WIRE)--Cascade®, America’s #1 recommended dishwasher detergent brand*, is launching New &amp; Improved Cascade Platinum Plus to address consumers’ top concerns of stuck-on food, tough grease and spotty dishes. The new product features an upgraded formula designed to remove up to 100% of food and deliver a virtually spot-free shine and dry. In a new campaign to support the launch, the brand has enlisted comedian Kenan Thompson to help put the product to the test and encourage consumers to embrace cooking at home without fear of the tedious cleanup.
 <a href="https://mms.businesswire.com/media/20250310626982/en/2404009/5/Kenan_Cascade_0063_Final-Hires.jpg"><img src="https://mms.businesswire.com/media/20250310626982/en/2404009/22/Kenan_Cascade_0063_Final-Hires.jpg" /></a> <a href="https://mms.businesswire.com/media/20250310626982/en/2404009/5/Kenan_Cascade_0063_Final-Hires.jpg"><img src="https://mms.businesswire.com/media/20250310626982/en/2404009/21/Kenan_Cascade_0063_Final-Hires.jpg" /></a> <a href="https://mms.businesswire.com/media/20250310626982/en/2404000/5/Cascade_Master_Logo_Background.jpg"><img src="https://mms.businesswire.com/media/20250310626982/en/2404000/22/Cascade_Master_Logo_Background.jpg" /></a> <a href="https://mms.businesswire.com/media/20250310626982/en/2404000/5/Cascade_Master_Logo_Background.jpg"><img src="https://mms.businesswire.com/media/20250310626982/en/2404000/21/Cascade_Master_Logo_Background.jpg" /></a>
More than one-third of Americans are now cooking at home four to six times per week, with more than 25% inspired by meal ideas sourced from their social media feeds.** A recent study by Procter &amp; Gamble looked at today's most popular recipes and found a significant rise in the use of complex ingredients like proteins. Meat ranked at the top of the list, while cheese and eggs ranked in the top five most used ingredients. Cascade designed its new ActionPacs using a proprietary enzyme designed to work specifically on these traditionally tough-to-clean food combinations (like cheesy, baked on eggs and pan-seared meats) and included the grease-fighting power of Dawn.

“One of our top priorities is making sure that our products and innovations evolve with the consumers’ needs. Through research, we discovered that people are becoming more adventurous in the kitchen. They’re cooking with more complex ingredients, and we needed to ensure that our formula was leveling up the same way that consumers are with their cooking. New &amp; Improved Cascade Platinum Plus can tackle even the toughest messes being made in the kitchen today, delivering a superior clean,” says Angelica Matthews, Brand Vice President, North America Dish Care, Procter &amp; Gamble.

Cascade Partners with Comedian Kenan Thompson

To encourage consumers to fearlessly take their at-home cooking (and cleaning) up a notch, Cascade has teamed up with comedian Kenan Thompson, a longtime Cascade user, to deliver a humorous and relatable take on the dreaded aftermath of cleaning a swarm of dirty dishes and pans in a new social media video, showing how simple the process can be now thanks to New &amp; Improved Cascade Platinum Plus.

“I love cooking at home, but the dread of the cleanup can hold me back from making the meals I want.” says Thompson. “With the New &amp; Improved Cascade Platinum Plus I can throw in my dirtiest, greasiest dish in the dishwasher, and it comes out clean every time. As a long-time Cascade-user, I can confidently say this is their best yet. I’m a cooking machine now that I’m totally confident the dishwasher will get the job done.”

With New &amp; Improved Cascade Platinum Plus, dishwashing is as simple as scrape, load, and you’re done—no pre-rinsing or rewashing required. The brand is so confident in the new formula that it’s offering a money back guarantee so consumers can try the product risk-free.

New &amp; Improved Cascade Platinum Plus is available for purchase at grocery and mass retailers nationwide, in a variety of sizes starting at $4.94 MSRP (pricing at the sole discretion of the retailer).

About Cascade

In 1953, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54221443&amp;newsitemid=20250310626982&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=8354c08ddf64c96872bfff8713eb9328" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54221443&amp;newsitemid=20250310626982&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=4ae24bca4ef38e679cb3d1eb73a5698c" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
<table cellspacing="0" class="bwtablemarginb bwblockalignl bwwidth100">
<tr>
<td class="bwvertalignt bwpadl0 bwwidth100" colspan="1" rowspan="1">
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.

</td>
</tr>
<tr>
<td class="bwvertalignt bwpadl0 bwwidth100" colspan="1" rowspan="1">
**Based on research found in the Mintel study “Cooking In America/Meal Planning and Preparation – US – 2024”

</td>
</tr>
</table>
 
 Contacts 
For media inquiries, please contact: Casey Miller, <a target="_blank" href="mailto:caseym@mbooth.com" rel="nofollow" shape="rect">caseym@mbooth.com</a>

Cascade Launches New & Improved Platinum Plus to Tackle Today’s Toughest Meal Cleanups

Inspired by the skincare superpower of the new Olay Super Serum Body Wash, the partnership empowers women with luminous skin and head-turning style
CINCINNATI--(BUSINESS WIRE)--Gone are the days of playing it safe with fashion because of body skin insecurities. Olay Body has teamed up with Wantable, the leader in the personalized styling space, to launch the Power Edit—a limited-time collection designed to help women embrace their style fearlessly. By achieving luminous, healthy-looking skin with the new Olay Super Serum Body Wash and bold fashion choices from Wantable, this collaboration helps women shed body skin insecurities and show off their style with confidence.
 <a href="https://mms.businesswire.com/media/20250303319510/en/2399023/5/021425_Style_TE_OLAY_ONF_474.jpg"><img src="https://mms.businesswire.com/media/20250303319510/en/2399023/22/021425_Style_TE_OLAY_ONF_474.jpg" /></a> <a href="https://mms.businesswire.com/media/20250303319510/en/2399023/5/021425_Style_TE_OLAY_ONF_474.jpg"><img src="https://mms.businesswire.com/media/20250303319510/en/2399023/21/021425_Style_TE_OLAY_ONF_474.jpg" /></a> <a href="https://mms.businesswire.com/media/20250303319510/en/2400679/5/Image_20250304_224128_733.jpg"><img src="https://mms.businesswire.com/media/20250303319510/en/2400679/22/Image_20250304_224128_733.jpg" /></a> <a href="https://mms.businesswire.com/media/20250303319510/en/2400679/5/Image_20250304_224128_733.jpg"><img src="https://mms.businesswire.com/media/20250303319510/en/2400679/21/Image_20250304_224128_733.jpg" /></a>
Available now, the Olay x Wantable Power Edit features seven handpicked items in on-trend styles, flattering silhouettes, and statement patterns to give your wardrobe a bold refresh just in time for spring. While supplies last, customers who order the Power Edit will receive a full-sized bottle of the Olay Super Serum Body Wash–bringing the most awarded skincare serum1 to the shower for a superior skin transformation that completes any look. With this Power Edit, luminous skin all over is your power statement.

"Our research shows that 7 in 10 women2 avoid fashion choices that might expose their body skin concerns like dryness or rough and bumpy texture, often letting these insecurities impact their style,” said Kate DiCarlo, Senior Communications Director for Procter &amp; Gamble’s Personal Care Portfolio. “By combining Olay’s skin care expertise with Wantable’s expert styling, this partnership is designed to deliver an unmatched confidence boost—helping women feel empowered to wear what they want.”

Defying the notion that body wash ingredients simply rinse away, the new Olay Super Serum Body Wash delivers five visible skincare benefits in one: hydrating, firming, smoothing, brightening, and evening skin. This silky formula is infused with a serum complex of skincare ingredients, combining moisturizers with advanced skin-delivery technology for a superior skin transformation only Olay can provide.

The Olay Super Serum Body Wash for Normal Skin harnesses the power of 5+ skincare ingredients:
<ul class="bwlistdisc">
<li>
Niacinamide helps the skin retain moisture, keeping it hydrated while supporting surface cell turnover, revealing luminous skin.
</li>
<li>
Beta-hydroxy acid (BHA) exfoliates by removing dead skin cells, helping to smooth fine lines and improve skin texture.
</li>
<li>
Collagen Peptide supports the skin’s natural renewal processes, resulting in skin that looks noticeably improved.
</li>
<li>
Vitamin C is a naturally occurring antioxidant that creates a glow as it helps fortify the skin's moisture barrier.
</li>
<li>
Vitamin E is an antioxidant that fights free radicals on the skin's surface, helping to protect against visible damage such as fine lines and uneven skin tone.
</li>
</ul>
The collection is available in three variants: Normal Skin, Extra Dry Skin and Rough &amp; Bumpy Skin.

“Wantable was created over a decade ago to fuel self-confidence through personalized style expertise and fashion empowerment," said Mackenzie Wimmer, Director of Partnerships at Wantable. “Everything we do starts with our customers and Olay shares our vision by creating science-backed products built to inspire confidence in women everywhere.”

Learn more about the limited-time collaboration at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwantable.com%2FOlayEdit&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Wantable.com%2FOlayEdit&amp;index=1&amp;md5=8e94c3d5c8fe061c1ac5a6ca4cdb3627" rel="nofollow" shape="rect">Wantable.com/OlayEdit</a>. The Olay Super Serum Collection is available at major retailers nationwide for the suggested retail price of $12.99. For more information visit Olay.com.
<table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
______________________

</td>
</tr>
<tr>
<td class="bwpadl0" colspan="1" rowspan="1">
1 4 Year Review of Major Beauty Awards

</td>
</tr>
<tr>
<td class="bwpadl0" colspan="1" rowspan="1">
2 An Olay survey of 1,000 women

</td>
</tr>
</table>
About Olay

Olay is a worldwide leader in skincare and has been trusted by women for over 70 years. Olay continues to hold to the philosophy on which it was founded: to maintain a deep understanding of women's changing needs and offer products backed by science that meets those needs. Female consumers have come to expect superior product performance from Olay as it brings healthy-looking, beautiful skin to more than 80 million women on five continents every day.

For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.olay.com&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=OLAY.com&amp;index=2&amp;md5=66e250a667f5395a65a38a9346255c73" rel="nofollow" shape="rect">OLAY.com</a> and follow on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOlayUS%2F%3Fbrand_redir%3D542261405881342&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Facebook&amp;index=3&amp;md5=b42a297c9f6fe3c2fb428058b91365d9" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FOlaySkin%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Twitter&amp;index=4&amp;md5=d394a82c928a73fb924efe1f41edc458" rel="nofollow" shape="rect">Twitter</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Folay%2F%3Fhl%3Den&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=af2a724833520a3e0748354a43c093bc" rel="nofollow" shape="rect">Instagram</a>.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=d40366462fa42c597f7dd92cbefc7054" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=ea7430f8a6d1056c7e131c6d030859e8" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

About Wantable

Wantable offers an in-home personal shopping service, delivering handpicked assortments of specialty products to busy men and women across the United States. Their team of expert stylists curate personalized style items and accessories, intimates, and activewear from boutique, specialty, and premium brands to ensure that each order is filled with on-trend items for every customer. For more information, head to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwantable.com&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=wantable.com&amp;index=8&amp;md5=5344db9e33cb32e89387e2344dcb2d73" rel="nofollow" shape="rect">wantable.com</a> or follow on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fwantable%2F&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Instagram&amp;index=9&amp;md5=c842d3c674a4bf27446495641a6f1563" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FWantableco%2F&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Facebook&amp;index=10&amp;md5=d2a1b420008886d2f8f81bd53ee7df87" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwantable&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=YouTube&amp;index=11&amp;md5=90d264ee29e30edab57545bf36431a9e" rel="nofollow" shape="rect">YouTube</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pinterest.com%2Fwantable%2F&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Pinterest&amp;index=12&amp;md5=192e50cf929b56ea3bcea450b37a3722" rel="nofollow" shape="rect">Pinterest</a>.
 Contacts 
Olay Body Press Team
 Citizen Relations
 <a target="_blank" href="mailto:olay@citizenrelations.com" rel="nofollow" shape="rect">olay@citizenrelations.com</a>

Olay Body and Wantable Elevate Body Care and Style with Limited-Edition Collection

News releases

Time: Best Companies for Future Leaders 2024 badge

Forbes America’s Best Employers for Diversity badge

Awards & Recognitions

Media center

See all media

<h2 style="color: #000;font-weight:600;" class="font-22">Media contacts</h2>

If you’re a journalist looking to reach a Company representative on our latest news, please email us with your contact information and deadline.

<a href="mailto:MediaRelations@shared.pg.com">MediaRelations@shared.pg.com</a>

<h2 style="color: #000;font-weight:600;" class="font-22">Receive P&G News</h2>

Sign up to have P&G news releases delivered to your email inbox!

Family of four in the kitchen talking and storing groceries

Newsroom.

Read our latest stories

Responding to Water Challenges Through Innovation and Partnerships

Pampers Brazil: Solving Diaper Dilemmas from Insights to Value-Driven Innovation

Monica Turner Shares 3 Tips for Building an Innovative Culture

Global Recycling Day 2025: Celebrating Award-Winning Sustainable Packaging Innovations

News releases

Awards & Recognitions

Media center

Media contacts

Receive P&G News