Read our latest stories

A Blend of Fragrances that Evokes Feelings of Comfort and Indulgence
CINCINNATI--(BUSINESS WIRE)--Trade FOMO for JOMO with Febreze's fourth annual Scent of the Year, Vanilla Suede. Embrace the joy of missing out and the comfort of your own home with an enchanting scent experience that creates a sanctuary for homebodies and hostesses alike. From Febreze’s new Blends Collection, Vanilla Suede instantly transforms any night at home into a luxurious staycation.
 <a href="https://mms.businesswire.com/media/20250409397899/en/2428379/5/Febreze_Vanilla-Suede_Scenti-of-Year_2025_KV_%282%29.jpg"><img src="https://mms.businesswire.com/media/20250409397899/en/2428379/22/Febreze_Vanilla-Suede_Scenti-of-Year_2025_KV_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20250409397899/en/2428379/5/Febreze_Vanilla-Suede_Scenti-of-Year_2025_KV_%282%29.jpg"><img src="https://mms.businesswire.com/media/20250409397899/en/2428379/21/Febreze_Vanilla-Suede_Scenti-of-Year_2025_KV_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20250409397899/en/2428378/5/HERO_Febreze_logo_full_color_%281%29.jpg"><img src="https://mms.businesswire.com/media/20250409397899/en/2428378/22/HERO_Febreze_logo_full_color_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20250409397899/en/2428378/5/HERO_Febreze_logo_full_color_%281%29.jpg"><img src="https://mms.businesswire.com/media/20250409397899/en/2428378/21/HERO_Febreze_logo_full_color_%281%29.jpg" /></a>
Featuring a complex but complimentary blend of brushed mahogany, gold amber, and smoked vanilla, Vanilla Suede is grounded in familiar warm aromas with an unexpected, elegant twist. The stability of mahogany, combined with the luxurious warmth of amber and vanilla, evoke feelings of both comfort and indulgence, elevating any room, aesthetic, or vibe.

“Amidst the chaos of everyday life, we’re seeing a rise in self-indulgence and a desire to take back control of our spaces,” said Febreze master perfumer Rafael Trujillo. “People are looking for reasons to spend more time at home, whether that means hosting friends or curating the perfect night in and Vanilla Suede helps them do just that: transform any space into a personal oasis.”

Every year, Trujillo and the Febreze Fragrance Group, a special division within P&amp;G’s Innovation Foresight of Fragrance and Ingredients, design the Scent of the Year to reflect how consumers are feeling and the scents they are craving most in their homes. This year’s research and global-trend forecasts found that Americans are collectively focusing on the desire to slow down and take refuge in our homes, which inspired lead perfumer, Michelle Hagen to curate and develop the inspiring Vanilla Suede scent.

With this year’s emphasis on elevated comfort and embracing everyday luxuries, Vanilla Suede creates a mood that encourages both relaxation and extravagance in every room of your home. Available in Febreze AIR, Vanilla Suede provides as instant luxurious upgrade and an always-on elegant scent in Febreze PLUG. For a totally customized 24/7 scent experience, use Febreze PLUG Vanilla Suede with the Febreze PLUG Scent Booster. Febreze’s Vanilla Suede products are available online and at major retailers nationwide starting at an MSRP of $3.99*. To learn more about the 2025 Scent of the Year, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.febreze.com%2Fen-us%2FScent-of-the-Year&amp;esheet=54232740&amp;newsitemid=20250409397899&amp;lan=en-US&amp;anchor=www.Febreze.com%2Fen-us%2FScent-of-the-Year&amp;index=1&amp;md5=c5af3c5e5f6d551e3ac8dd3e88607061" rel="nofollow" shape="rect">www.Febreze.com/en-us/Scent-of-the-Year</a>.

*Pricing is at sole discretion of the retailer.

ABOUT FEBREZE

In 1998, Procter &amp; Gamble (P&amp;G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&amp;G’s portfolio of household brands and bring innovative products to market.

ABOUT PROCTER &amp; GAMBLE

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54232740&amp;newsitemid=20250409397899&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2F&amp;index=2&amp;md5=5b5cc93544231f90a5a407742f97bb28" rel="nofollow" shape="rect">https://www.pg.com/</a> for the latest news and information about P&amp;G and its brands.
 Contacts 
Procter &amp; Gamble
 Esra Yeksek, 415-320-2869
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Febreze Reveals Vanilla Suede as its 2025 Scent of the Year

CINCINNATI--(BUSINESS WIRE)--The Board of Directors of The Procter &amp; Gamble Company (NYSE:PG) declared an increased quarterly dividend of $1.0568 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after May 15, 2025 to Common Stock shareowners of record at the close of business on April 21, 2025, and to Series A and Series B ESOP Convertible Class A Preferred Stock shareowners of record at the start of business on April 21, 2025. This represents a five percent increase compared to the prior quarterly dividend.
 <a href="https://mms.businesswire.com/media/20250408309548/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250408309548/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250408309548/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250408309548/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G has been paying a dividend for 135 consecutive years since its incorporation in 1890 and has increased its dividend for 69 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&amp;G.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54235629&amp;newsitemid=20250408309548&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=1c1a4fa6149099d1d0e91b9adab81621" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54235629&amp;newsitemid=20250408309548&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=bd51059d1d4abf3baeb2cd919529d78b" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

Category: PG-IR
 Contacts 
P&amp;G Media Contact Henry Molski
 +1-513-505-3587

P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Declares Dividend Increase

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its third quarter earnings results on Thursday, April 24, 2025 beginning at 8:30 a.m. ET.
 <a href="https://mms.businesswire.com/media/20250327001027/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250327001027/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250327001027/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20250327001027/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54228986&amp;newsitemid=20250327001027&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=2fa18fb488882d0f37dcba399454dcd9" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54228986&amp;newsitemid=20250327001027&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=4b61aa23391fe1878dc255c12238cb85" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54228986&amp;newsitemid=20250327001027&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=ccf4014d7e987d78454a799b2a05e67e" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

Category: PG-IR
 Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Discussion of Third Quarter 24/25 Earnings Results on April 24

New Collaboration Provides Top-Performing Fabric Care Products to Keep Players’ Gear Clean, Fresh, and Game-Ready
 <a href="https://mms.businesswire.com/media/20250327500463/en/2420317/5/NBAEMA_P_G_LOCKUP_4brand.jpg"><img src="https://mms.businesswire.com/media/20250327500463/en/2420317/22/NBAEMA_P_G_LOCKUP_4brand.jpg" /></a> <a href="https://mms.businesswire.com/media/20250327500463/en/2420317/5/NBAEMA_P_G_LOCKUP_4brand.jpg"><img src="https://mms.businesswire.com/media/20250327500463/en/2420317/21/NBAEMA_P_G_LOCKUP_4brand.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Procter &amp; Gamble (P&amp;G) Laundry Care Brands are excited to announce a new partnership with the National Basketball Athletic Equipment Managers Association (NBAEMA), naming Tide, Downy, Unstopables and Bounce as the "Official Laundry Partners." This collaboration is designed to help equipment managers tackle the tough, everyday challenges of laundering and maintaining players’ gear, allowing teams to focus on the love of the game.

These industry-leading Laundry Care products will provide the NBAEMA with essential solutions to keep uniforms clean, fresh, and in top condition throughout the season. The collaboration includes the following products:
<ul class="bwlistdisc">
<li>
Tide Laundry Detergent: Known for its deep-cleaning power, Tide removes even the toughest stains, ensuring that uniforms are clean and ready for each game.
</li>
<li>
Downy Rinse &amp; Refresh Fabric Rinse: Helps remove tough, set-in odors, keeping uniforms fresh from the sweat and stink that accumulates during intense gameplay.
</li>
<li>
Unstopables Scent Booster Beads: Delivers long-lasting freshness, keeping uniforms smelling fresh in the locker room and all-game long.
</li>
<li>
Bounce Dryer Sheets: Provides effective static control, ensuring that uniforms are smooth without the cling on game day.
</li>
</ul>
“Tide, Downy, Unstopables, and Bounce have long been trusted by equipment managers for keeping uniforms in top condition,” said Curtis Andrade, President of the NBAEMA. “This partnership takes laundry care to the next level, providing even more powerful tools to help equipment managers deliver the best for their teams.”

These equipment managers are tasked with ensuring every uniform, piece of training gear, and accessory is in top condition, a responsibility that demands long hours and fast turnarounds, especially between games. On average, professional basketball equipment managers are responsible for laundering thousands of pounds of gear each week, which includes jerseys, practice uniforms, and personal apparel. With P&amp;G Laundry Care’s high-performance products, this partnership helps streamline their work by addressing some of the most challenging aspects of caring for fabrics, empowering the 75 equipment managers to spend less time on laundry.

“The toughest jobs require the toughest solutions,” said Sammy Wang, Senior Scientist, P&amp;G Laundry Care, “and the buildup from sweat, odors, and constant wear makes laundry one of the more challenging tasks for equipment managers. Our lineup of products effectively tackles these daily challenges, ensuring uniforms stay fresh, clean, and game-ready.”

For more information about the partnership and P&amp;G’s Laundry Care products, please visit: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnbaema.com%2Fofficial-laundry-partners%2F&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fnbaema.com%2Fofficial-laundry-partners%2F&amp;index=1&amp;md5=a4b0ac48acdd836468a7199b9f7b5768" rel="nofollow" shape="rect">https://nbaema.com/official-laundry-partners/</a>

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=4f2f09af39dc25939394d47fb02715e4" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=e0a662fd0debcec7a56aa6eb4599e065" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

About NBAEMA

The National Basketball Athletic Equipment Managers Association (NBAEMA) is the professional organization representing full-time equipment managers in professional basketball. Dedicated to excellence in team operations, NBAEMA members play a critical role in ensuring players, coaches, and basketball operations staff have the essential gear, apparel, and logistical support needed to perform at the highest level. Through collaboration, innovation, and leadership, NBAEMA continues to advance the profession, set best practices, and uphold the highest standards of service in professional basketball. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nbaema.com&amp;esheet=54228779&amp;newsitemid=20250327500463&amp;lan=en-US&amp;anchor=www.nbaema.com&amp;index=4&amp;md5=3fc62bad2195a87fe4fdc1fa65969392" rel="nofollow" shape="rect">www.nbaema.com</a> or follow on Instagram @nbaema.
 Contacts 
M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

P&G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions

News releases

Time: Best Companies for Future Leaders 2024 badge

Barron’s 100 Most Sustainable Companies badge

Forbes America’s Best Employers for Diversity badge

Wall Street Journal Best Managed Companies badge

Awards & Recognitions

Media center

See all media

<h2 style="color: #000;font-weight:600;" class="font-22">Media contacts</h2>

If you’re a journalist looking to reach a Company representative on our latest news, please email us with your contact information and deadline.

<a href="mailto:MediaRelations@shared.pg.com">MediaRelations@shared.pg.com</a>

<h2 style="color: #000;font-weight:600;" class="font-22">Receive P&G News</h2>

Sign up to have P&G news releases delivered to your email inbox!

Family of four in the kitchen talking and storing groceries

Newsroom.

Read our latest stories

Celebrating 15 Years of Partnership: P&G and WWF for a Sustainable Future

P&G's "Culture of Winning": Celebrating Community and Inclusive Storytelling

Exploring Dissolution Recycling with P&G Packaging Expert Gian De Belder

P&G Brands Recognized for Packaging That’s Accessible and Sustainable

News releases

Awards & Recognitions

Media center

Media contacts

Receive P&G News