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March 14, 2019 - 3:34pmBOSTON--(BUSINESS WIRE)--Gillette (NYSE:PG), in partnership with international recycling leader TerraCycle, announced for the first-time in the United States that all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging are recyclable on a national-scale. Through the innovative partnership consumers are invited to recycle their razors in three ways: Gillette Razor Recycling Programmore...
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March 14, 2019 - 8:00amCINCINNATI--(BUSINESS WIRE)--Each year, upwards of 8 million tons of plastic waste end up in rivers, lakes and oceans, harming the plant and wildlife that make up these naturally diverse environments. To celebrate World Water Day, Herbal Essences has teamed up with an innovative waste management company, TerraCycle, to create recyclable shampoo and conditioner bottles made of 25% beach plastic. This partnership is just one step in helping TerraCyclemore...
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March 13, 2019 - 12:01pm
Social Chatter From Fans Surrounding Febreze’s Musical Advertisements, Clamoring for More Songs From the Brand, Drove the Creation of the Album, The Freshness, and the Release of a New Single
CINCINNATI--(BUSINESS WIRE)--Febreze, the brand that provides a fresh, clean scent and eliminates odors, announces today the release of its eight-track album, The Freshness, which is available for streaming on freshnessbyfebreze.com, and will be released on major streaming platforms this month. Febreze has been releasing a stream of musical advertisements on digital and terrestrial radio platforms since 2015. The songs gained traction on social media,more... -
March 11, 2019 - 10:26am
New Pampers Cruisers 360 FIT revolutionizes diaper changes with the “yoga pants of diapers” – with no tapes and an all-around stretchy waistband designed to adapt to every wild move babies make
CINCINNATI--(BUSINESS WIRE)--Rolling, climbing, running, scooting, downward dogs – active babies and toddlers are constantly on the move so they need diapers designed to keep up. Pampers, the #1 choice of parents*, introduces Pampers Cruisers 360 FIT, the brand’s best fitting diaper yet. Pampers Cruisers 360 FIT diapers feature a comfortable all-around stretchy waistband that adapts to every wild move a baby makes – it’s just like they’re wearing “yogamore... -
Cascade Launches New Cascade Pure Essentials – Offering a Dependable Clean With a Simplified FormulaMarch 7, 2019 - 9:00am
The Trusted Automatic Dishwashing Brand Provides Consumers with a New Dishwashing Detergent Option That is Free of Trade-Offs
CINCINNATI--(BUSINESS WIRE)--When it comes to their household needs, consumers are continually looking for products that they feel good about using for themselves and for their family, but they’re also seeking items that get the job done effectively and won’t let them down. They look for products that don’t require trade-offs, even when it comes to dirty dishes. With modern day families in mind, Cascade, a trusted dishwashing detergent formore... -
March 6, 2019 - 10:53am
Eleven Twitch Streamers from Around the World Unite to Let Fans Earn Virtual Goods, and More
BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, today announced the “Gillette Gaming Alliance,” a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers. Starting this month, the Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as an ultimate fanmore... -
March 6, 2019 - 9:15am
Always is Raising Awareness of Period Poverty and Rallying Support with a Goal to Donate an Additional 3 Million 2 Period Products to Girls in Need This School Year
CINCINNATI--(BUSINESS WIRE)--In honor of International Women’s Day, Always, the leader in global feminine care, is continuing efforts to raise awareness and take action to help #EndPeriodPoverty with a month-long donation campaign. Together with your help, Always wants to ensure that all girls can confidently stay in school and have the opportunity to become whomever they dream to be. The brand’s first #EndPeriodPoverty campaign in themore... -
March 5, 2019 - 10:14am
At MWC, attendees were able to try the NEW Genius X for themselves before it hits store shelves later this year.
CINCINNATI--(BUSINESS WIRE)--At Mobile World Congress 2019, Oral-B unveiled its breakthrough innovation, Oral-B GENIUS X with Artificial Intelligence. For more information about Oral-B GENIUS X with Artificial Intelligence, visit https://www.oralb.co.uk/en-gb/product-collections/genius-x. About Oral-B Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includesmore... -
March 4, 2019 - 9:30am
Walmart shoppers in 14 countries can help provide more clean water through the P&G Children’s Safe Drinking Water Program and local charity partners
BENTONVILLE, Ark. & CINCINNATI--(BUSINESS WIRE)--Walmart International is proud to partner with The Procter & Gamble Company (P&G) and their Children’s Safe Drinking Water Program to launch a 2019 Global Event program that will raise awareness of the global water crisis. Access to clean drinking water is a challenge every day for nearly 844 million people, and the burden for family household water needs disproportionally affectsmore... -
March 4, 2019 - 9:10am
To Celebrate, Brand Launches New Video and Social Contest Championing Women’s Strength in Numbers, Offering Fans a Chance to Score Tickets to USWNT Games
CINCINNATI--(BUSINESS WIRE)--Today, Secret Deodorant announced its partnership with the U.S. Women’s National Soccer Team (USWNT), which will span 2019. An extension of Secret’s new “All Strength, No Sweat” campaign, which honors barrier-breaking women who boldly pursue their passions without “sweating” the obstacles in their path, this partnership celebrates the strength, perseverance and unity exhibited by the team, both on and off the fieldmore...
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