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February 13, 2020 - 4:28pm
“Do It Every Night” Campaign with Sarah Michelle Gellar and Freddie Prinze Jr. busts dishwashing myths to help Americans save water & energy
CINCINNATI--(BUSINESS WIRE)--Today, best-selling detergent brand Cascade is launching “Do It Every Night,” a campaign to encourage water conservation in an unexpected way: by considering running the dishwasher every night, instead of washing dishes by hand.Recently, the World Resources Institute (WRI) published new data on water usage. WRI’s findings indicate in-home water usage is growing at a faster rate than every other sector, including agriculture and industry. This means more people aremore... -
February 13, 2020 - 9:00amCINCINNATI--(BUSINESS WIRE)--David S. Taylor, Chairman of the Board, President and Chief Executive Officer and Jon R. Moeller, Vice Chairman, Chief Operating Officer and Chief Financial Officer of The Procter & Gamble Company (NYSE:PG) will be featured speakers at the Consumer Analyst Group of New York Conference in Boca Raton, Fla., on Thursday, February 20, 2020 at 9:00 a.m. ET. Media and investors may access the live audio webcast at www.pginvestor.com, beginning at 9:00 a.m. ET. Themore...
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February 12, 2020 - 2:35pm
Hair At Work Study confirms that even though Black women’s hair is the most judged in the workplace, they’re the most hair confident
CINCINNATI--(BUSINESS WIRE)--There is no doubt that Black women feel they need to be more conscious about their hair in the workplace compared to white women, whether the perception of their hair is a result of their environment or self-imposed judgment. Fact: 93% of Black women surveyed in the new Hair At Work Study by Royal Oils from Head & Shoulders and Gold Series from Pantene have encountered microaggressions about their hair in the workplace. “Is that your real hair?” is the mostmore... -
February 12, 2020 - 9:00am
Pledges Additional $1 Million in Support of Equality Programs for Women and Girls
CINCINNATI--(BUSINESS WIRE)--At the 2020 MAKERS Conference in Los Angeles, Secret Deodorant, a longtime champion of women’s equality and advocate for female athletes, announced a new partnership with Serena Williams to further progress gender equality and pledged an additional $1 million in support of equality programs. As the archetype of strength, determination and perseverance to achieve her goals and break records, Williams offers her unique experience and perspective as a femalemore... -
February 11, 2020 - 9:33am
Top streamers unite to let fans earn virtual goods in return of “Bits For Blades”
BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, today announced the return of the “Gillette Gaming Alliance,” a team of five Twitch streamers from around the world that will collaborate with Gillette to create content for their fans. This is a continuation of a partnership that began in 2017. Each of the Alliance members was selected to represent the brand and createmore... -
February 11, 2020 - 7:00amCINCINNATI--(BUSINESS WIRE)--Puffs Plus Lotion, the ultimate runny, sore and red nose soother, is partnering with dancing duo and TV personalities, Stephen "tWitch" Boss and Allison Holker, to pass the Puffs to #ANoseInNeed this cold and flu season. In an always-on world where the golden rule of “when you’re sick… shut down, stay home” is no longer the norm, powering through a scratchy throat and red, runny nose has become part of the expected daily grind, especially as a parent. With busymore...
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February 7, 2020 - 9:06am(BUSINESS WIRE)--(BUSINESS WIRE)--Inspired by the daily dance parties so many parents have with their babies, Pampers is partnering with Serena Williams and her daughter Olympia to share the launch of a new song: the “Pampers Wild Child Wiggle.” Pampers is celebrating all of the wild moves babies make in their Pampers Cruisers 360 FIT diapers – the “yoga pant” for babies, with no tapes and a 360 stretchy waistband! Parents can join in on the fun by streaming the song on their favorite music platform. Theymore...
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January 30, 2020 - 1:00pm
Sofia Vergara, Isaiah Mustafa, Rob Riggle and a Lineup of Iconic P&G Brand Ambassadors Come Together in This Innovative Online Experience Launching Today
CINCINNATI--(BUSINESS WIRE)--For the first time in its history of Super Bowl ads, P&G will bring together seven of its iconic brands in a TV commercial co-created by people across the country starting today by visiting the interactive site WhenWeComeTogether.com. Visitors to WhenWeComeTogether.com will be able to direct the action in real-time to select how they want to see Head & Shoulders’ spokesperson Sofia Vergara and her guests come together to tackle an epic Super Bowl partymore... -
January 28, 2020 - 10:00am
Through collaboration with like-minded partners, the brand demonstrates an ongoing commitment to ingredient transparency and more sustainable packaging – fostering healthy plants and hair.
CINCINNATI--(BUSINESS WIRE)--Herbal Essences believes in the positive power of nature, the important role plants play in the world’s future, as well as plants’ role in developing haircare products. Therefore, the brand is continuing its commitment to ingredient transparency and sustainable packaging with a series of introductions and improvements in 2020. Commitment to Ingredient Transparency Herbal Essences understands that consumers want to make informed choices about the products theymore... -
January 27, 2020 - 4:25pm
In continued effort to champion equal representation and equal opportunity for women, Secret depicts soccer stars Lloyd and Dunn as football game-day heroes in new spot
CINCINNATI--(BUSINESS WIRE)--Today, Secret Deodorant revealed its conversation-starting Super Bowl ad on “The Ellen DeGeneres Show.” “The Secret Kicker” spot will air during the official Super Bowl Pregame Show and aims to spark a dialogue about the possibility of women playing at football’s highest level – the NFL. Starring U.S. soccer players Carli Lloyd and Crystal Dunn, this ad is the latest from Secret to prominently highlight women’s social issues. “More than two-thirds of girlsmore...
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