News Release

ADDING MULTIMEDIA Home Made Simple™ Launches Plant-Based* Product Line

Effective Cleaning Solutions Powered by Plants*

Wednesday, March 27, 2019 5:36 pm EDT

Dateline:

CINCINNATI
"I am excited to continue my partnership with Home Made Simple as they expand into offering consumers a line of naturally inspired, plant-based cleaning products"

CINCINNATI--(BUSINESS WIRE)--Home Made Simple™, a lifestyle brand with a mission of helping families to create homes they love to live in, made its debut 15 years ago as an online newsletter and then an Emmy-award winning series on the OWN Network, announced today the launch of its new plant-based product line.

Designed with over 15 years of consumer research, the line includes a hand soap, dish soap, multi-purpose cleaner, laundry detergent, and fabric softener. All the bottles are 100% recyclable and both the laundry detergent and fabric softener bottles are made from 25% or more post-consumer recycled plastic.

Blended with plant-based ingredients that are effective, the new Home Made Simple product line has everything you need to get the job done and nothing that you don’t. The laundry detergent has been formulated to fights stains, even in cold water, yet is gentle on skin. Free of gluten, parabens, phthalates, phosphates and dyes, the collection gently cleans for homes and is available in three refreshing scents: Rosemary, Lavender and Lemon.

Home Made Simple is partnering with Laila Ali, host of the Home Made Simple television show on OWN Network. “I am excited to continue my partnership with Home Made Simple as they expand into offering consumers a line of naturally inspired, plant-based cleaning products,” said Ali. “As the host of Home Made Simple’s TV show, I meet a lot of families across the country that want products in their home that they can trust and, as a mom, I feel the same way. Home Made Simple has created this line for people just like us who are looking for an effective clean they can feel good about.”

Home Made Simple has been designed to meet EPA Safer Choice and USDA Standards with up to 95%* of the formula’s ingredients being plant derived and offering solutions for the home that are effective and affordable:

  • MULTI-PURPOSE CLEANER ($3.99)
    • Delivers superior shine and is tough on dirt and grime. No residue also means no chemicals left behind for families.
    • 80% of ingredients are plant derived*
    • Scents: Lavender, Lemon, Rosemary.
  • FOAMING HAND SOAP ($2.99)
    • 85% of ingredients are plant derived*
    • Scents: Lavender, Lemon, Rosemary.
  • DISH SOAP ($3.99)
    • Tough on grease.
    • 95% of ingredients are plant derived*
    • Scents: Lavender, Lemon, Rosemary.
  • LAUNDRY DETERGENT ($3.99 for 40 fl oz / $9.99 for 100 fl oz) and FABRIC SOFTENER ($3.00 for 34 fl oz / $8.99 for 103 fl oz)
    • Gentle on skin and free of dyes
    • Detergent is 75% plant based*; Softener is 70%*
    • Cleans in cold water
    • Detergent Scents: Lavender, Unscented / Softener Scent: Unscented

For more information about the Home Made Simple collection, visit www.homemadesimple.com, “like” Home Made Simple on Facebook or follow @HomeMadeSimple on Twitter and Instagram.

About Home Made Simple
Home Made Simple got its start 15 years ago with the mission of helping families create homes they love to live in. Home Made Simple was first invited into the homes of consumers through an email newsletter filled with DIY tips and recipes and then through TV with the series, Home Made Simple on OWN. Home Made Simple further expanded in 2019 and crafted a line of naturally inspired cleaning products, blended with plant-based ingredients that get the job done. More information can be found by visiting www.homemadesimple.com.

*”Powered by Plants” and “plant-based” means X% of ingredients are plant derived and subjected to processing (with X varying based on product form)

  • Multi-Surface Cleaner - 80%
  • Dish Soap - 95%
  • Foaming Hand Soap - 85%
  • Laundry Detergent - 75%
  • Fabric Softener - 70%

Contact:

Home Made Simple Media:
Carla Ellison, Citizen Relations for Home Made Simple
(212) 613-4916; carla.ellison@citizenrelations.com

Multimedia Files:

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HOME MADE SIMPLE™ DEBUTS ITS FIRST EVER COLLECTION OF PLANT-BASED CLEANING PRODUCTS THAT REALLY WORK (Photo: Business Wire)
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Laila Ali, host of Emmy-nominated television show Home Made Simple, launches the new collection of plant-based cleaning products by Home Made Simple, Wednesday, March 27, 2019, at 1 Hotel Central Park in New York. The new product line, which is designed to meet USDA and Safer Choice standards, includes foaming hand soap, hand dish soap, multi-purpose spray, laundry detergent and fabric softener (Photo: Business Wire)
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Laila Ali, host of Emmy-nominated television show Home Made Simple, launches the new collection of plant-based cleaning products by Home Made Simple, Wednesday, March 27, 2019, at 1 Hotel Central Park in New York. The new product line, which is designed to meet USDA and Safer Choice standards, includes foaming hand soap, hand dish soap, multi-purpose spray, laundry detergent and fabric softener (Photo: Business Wire)
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