News Release

Align Probiotic® Launches New Expert-Recommended Product to Soothe Fussiness and Crying* in Infants and Babies

Introducing Align Baby Probiotic, Colic Relief, specially-developed to support the developing tummies of infants and babies.

Wednesday, June 17, 2020 9:00 am EDT



Public Company Information:

"As a mom to a new baby and someone constantly in touch with other moms of little ones, a pain point we share is finding the best ways to soothe fussiness in our kiddos"

CINCINNATI--(BUSINESS WIRE)--Parents want what’s best for healthy babies, and for those with colic, it can make them feel helpless because all they want to do is make it better. They want to free their babies from discomfort. From the #1 doctor-recommended probiotic brand for 7 years in a row, Align is excited to introduce Align Baby Probiotic, Colic Relief, for babies newborn +.

This unique product is the new “secret weapon” parents can count on for their babies, as it is specially formulated to add good bacteria for a healthy tummy and to help soothe fussiness and crying* for a happy baby. Align has partnered with Jamie Otis, a board-certified RN and mother to a 2-year-old and newborn who swears by the Align Baby Probiotic product.

“As a mom to a new baby and someone constantly in touch with other moms of little ones, a pain point we share is finding the best ways to soothe fussiness in our kiddos,” said Jamie. “We’ve all been craving that clutch product that will deliver effective, quick relief, and Align Probiotic’s new Baby Probiotic product gets it done. As a trusted brand that’s been the #1 recommended probiotic for over 10 years for relieving symptoms of digestive upsets, it was a no brainer to have Align’s newest product on hand before Hendrix was born in case I needed it.”

“As a probiotic leader for more than a decade, we wanted to answer the needs of parents like Jamie who were looking for products that will soothe their baby’s fussiness and crying,” said Ilonka Laviz, Brand Franchise Director, North America Digestive Wellness. “The first 1,000 days in a baby’s life are an important window of time to support microbiome development and long-term health. With this in mind, we created Align Baby Probiotic, to give parents access to an option from a brand they already trust for their own gut health.”

Align Baby Probiotic is expertly developed for healthy babies and infants to help soothe fussiness and crying*, adding good bacteria to their developing tummies. It contains the quality probiotic Bifidobacterium (BB-12) in a dropper bottle so parents can easily control each drop. Align Baby Probiotic is made with sunflower oil, and the product is lactose free, gluten free, soy free, dairy free, and vegetarian.

Align Baby Probiotic is available at retailers nationwide and online. Use this product only as directed and keep out of reach of all children.


Backed by over 20 years of research, Align is the #1 most-recommended probiotics brand by gastroenterologists 12 years in a row. The Align product line-up includes:

  • Digestive Support : Align Capsules and Chewable Tablets, 5X Extra Strength, Restorative Sleep, Digestive De-Stress and Resistance formulations
  • Daily Wellness : DualBiotic, Align Women’s Health, Align Digestive Health and Align Gut Health & Immunity Support Prebiotic + Probiotic Gummies formulations, plus Gut Health & Immunity Support, Whole Food Blend and Kombucha On-the-Go
  • Probiotics for Children : Align Baby, Colic Relief and Align Kids Probiotic Supplement Gummies

Each product contains expertly developed bacteria brought to you by the science of Align, which fortifies the digestive system with good bacteria.*

To learn more about Align Probiotics, visit


P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
‡Among Gastroenterologists who recommended a brand of probiotic in a ProVoice 2008-2019 survey.


Ally Feinsot, MSL New York

Mollie Wheeler
P&G Personal Health Care North America, Communications

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Align Baby Probiotic, Colic Relief (Photo: Business Wire)
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Align Baby Probiotic, Colic Relief (Photo: Business Wire)
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