News Release

Boston’s MVP Steve Pearce Joined Gillette for a Victory Shave to Benefit Boys & Girls Club of Boston

Playoff Beard Retired for the Season to Benefit Hometown Charity

Thursday, November 1, 2018 2:27 pm EDT

Dateline:

BOSTON

Public Company Information:

NYSE:
PG
"The Gillette team has created quite a fun tradition out of shaving the playoff beards for hometown heroes who have recently been crowned world champions"

BOSTON--(BUSINESS WIRE)--Now that he – and his playoff beard - have won baseball’s ultimate prize, world champion Steve Pearce officially wiped the slate clean. Fresh off his five-game victory, Gillette® (NYSE: PG) helped MVP Steve Pearce shed his good luck scruff by shaving off his rugged beard at the Gillette World Shaving Headquarters during a champion’s victory shave to benefit Boys & Girls Club of Boston. Gillette marked the occasion with a $50,000 donation to the organization during the ceremonial shave.

Over the last five years, some of Boston’s most beloved sports stars have become known nationwide for their wild looks and superstitious playoff beards, which start to appear as division pennants are claimed and bigger showdowns near. Each fall, the appearance of scraggly beards has been a symbol of team solidarity and Boston pride. Following this year’s triumphant win, Pearce was ready to start clean and look toward 2019.

Pearce was not the only one deserving of a clean start. Bearded superfan and Gillette employee Liam O’Connor joined Pearce to shave clean with his favorite player. He had the experience of a lifetime and left the event looking like a new man after getting a clean shave alongside the champion.

Gillette is honored that hometown hero Steve Pearce chose to shave his beard at the company’s World Shaving Headquarters. With more than a century of heritage in Boston, Gillette and baseball have a long history together. Gillette is proud to make the precision tools chosen by men who know what it means to be the best, no matter if his style is clean-shaven or sporting some well-groomed facial hair.

Today, Pearce shaved off his beard with a custom-created 3D-printed razor from Gillette’s new Razor Maker project. Working in collaboration with 3D printing company Formlabs, Gillette’s Razor Maker offering enables customers to order custom 3D-printed handles for their Gillette razor. Anyone can create their own design at razor-maker.com.

“The Gillette team has created quite a fun tradition out of shaving the playoff beards for hometown heroes who have recently been crowned world champions,” said Pankaj Bhalla, Gillette & Venus Director, North America. “Steve Pearce embodies the idea that the best never comes easy, and we’re thrilled to be a part of his clean start as he looks ahead to another successful season.”

About Gillette

For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

MMK+ on behalf of Gillette/P&G
Corey Manuel, 646-935-4164
corey.manuel@ketchum.com
or
Gillette
Julia LaFeldt, 513-888-2198
lafeldt.j@pg.com

Multimedia Files:

Preview image
(Photo courtesy of Gillette®) Boston, MA. (November 1, 2018) – Boston’s MVP Steve Pearce joins Gillette for a victory shave to benefit Boys & Girls Club of Boston at Gillette World Shave Headquarters on Thursday, Nov. 1, 2018 in Boston. (Scott Eisen/AP Images for Gillette)
Preview image
(Photo courtesy of Gillette®) Boston, MA. (November 1, 2018) – MVP Steve Pearce shaves off his playoff beard with the help from the experts at Gillette on Thursday, Nov. 1, 2018 in Boston. (Scott Eisen/AP Images for Gillette)
Preview image
(Photo courtesy of Gillette®) Boston, MA. (November 1, 2018) – Boston hometown hero Steve Pearce got his smoothest shave of the season, thanks to the grooming experts at Gillette on Thursday, Nov. 1, 2018 in Boston. (Scott Eisen/AP Images for Gillette)
Preview image
(Photo courtesy of Gillette®) Boston, MA. (November 1, 2018) – Well-groomed champion and MVP Steve Pearce admires his celebratory shave at the Gillette World Shave Headquarters on Thursday, Nov. 1, 2018 in Boston. (Scott Eisen/AP Images for Gillette)
Preview image
(Photo courtesy of Gillette®) Boston, MA. (November 1, 2018) – Well-groomed champion and MVP Steve Pearce holds his custom Gillette Razor Maker™ razor and celebrates his victory with a playoff beard shave-off at Gillette World Shave Headquarters on Thursday, Nov. 1, 2018 in Boston. (Scott Eisen/AP Images for Gillette)
Preview image
(Photo courtesy of Gillette®) Boston, MA. (November 1, 2018) – Gillette's Global Communications Director, Kara Buckley, and MVP Steve Pearce present Harry Duvall, the executive director of Boys & Girls Club of Boston, with a donation of $50,000 at the Gillette World Shave Headquarters on Thursday, Nov. 1, 2018 in Boston. Gillette will make the donation to the Boys & Girls Club of Boston in Pearce's name. (Scott Eisen/AP Images for Gillette)
Preview image