News Release

BREAKING NEWS: JOHNS WANT CHARMIN

Charmin Partners with Jonathan Van Ness to Give Free TP to Johns to Use When on the John

Wednesday, June 5, 2019 10:01 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"But for today only, we wanted to show some extra love to all the Johns out there and make sure their time on the john is just a little better."

CINCINNATI--(BUSINESS WIRE)--Charmin, the brand on a mission to provide people a better bathroom experience, announced today the results of a new, groundbreaking survey that found people named John prefer Charmin over every other toilet paper brand when on the john.* In honor of Charmin’s favorite name, they will be giving out free toilet paper to Johns and friends and family of Johns nationwide today, June 5, with the help of Queer Eye’s Jonathan Van Ness.

“I’ve always really enjoyed Charmin’s mission to make my bathroom experience more gorgeous,” said Jonathan Van Ness. “When I found out the results of their groundbreaking survey, that Johns, Jonathans, Johnnys, and Johnathinas all said that Charmin was also their fave, I knew I had to jump on the opportunity to partner with them.”

From 9 a.m. to 9 p.m. local time, any John, Jon, Jonathan or anyone who knows one, who replies to Charmin’s tweet using the following campaign hashtags, #JohnsWantCharmin and #sweepstakes, mentions @Charmin, and completes the registration at www.JohnsWantCharmin.com will be entered for a chance to get free toilet paper from Charmin** —their favorite TP, so they can always Enjoy the Go.

Lucky Johns living in New York City, Los Angeles, Chicago, San Francisco or Philadelphia can enter to receive their Charmin toilet paper on-demand in as little as 2 hours. Johns located in other U.S. cities can still enter and will receive a prize via mail while supplies last.

“At Charmin, we love all of our consumers and want to make sure everyone always has the best bathroom experience,” said Janette Yauch, Charmin Brand Director. “But for today only, we wanted to show some extra love to all the Johns out there and make sure their time on the john is just a little better.”

For more details on how Johns can get free toilet paper, visit Charmin on Twitter, Instagram and Facebook.

*Based on a survey of 305 people named John
**Packages are limited to the first 500 consumers while supplies last. No purchase necessary. Ends 6/5/19. For Official Rules, visit www.JohnsWantCharmin.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.

Contact:

Media Contacts:
For Procter & Gamble
Loren Fanroy, 513-634-1697
Fanroy.l@pg.com
or
For MSLGROUP
Alan Danzis, 646-500-7676
Alan.Danzis@mslgroup.com

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