News Release

Duracell Advances 'Trusted Everywhere' Brand Name To Flash Memory Products

Tuesday, October 28, 2008 10:00 am EDT



Public Company Information:

"When you think about it, flash memory is a great fit for Duracell since there's a big consumer trust factor in saving family photos or key documents"

Consumers have powered their equipment with Duracell for more than 40 years, and now they can boost the memory of their devices with a full line of Duracell flash memory products created through a new alliance with Dane-Elec, a leading global manufacturer and distributor of memory.

"When you think about it, flash memory is a great fit for Duracell since there's a big consumer trust factor in saving family photos or key documents," said Rick June, vice president and general manager at Duracell. "Memory is a complementary category that just makes sense for a digital camera user who's already buying Duracell batteries to power the device. Power and memory go together and give our consumers added assurance that they have quality at the heart of their gear."

According to a recent Gartner Group report, the flash card memory market is anticipated to exceed $25 billion by 2012. Dane-Elec has played a critical role in the flash memory market development, introducing flash memory products since 2000. Today, Dane-Elec ships nearly 40 million memory products worldwide each year.

"Dane-Elec is proud to provide Duracell with the quality, reliability and depth of our flash memory products," said Michel Hassan, General Manager at Dane-Elec USA. "Duracell is one of the most well-known global brands, and this partnership can't help but bring Dane-Elec tremendous credibility in the global marketplace."

Dane-Elec products covered under the agreement include a wide variety of Secure Digital, CompactFlash and microSD Flash Memory cards; USB Flash Drives; Flash memory Card Readers; and other Flash Memory bundles, such as an Instant Power Charger and micro SD card bundle, USB Flash Drive 3-packs or SD Card 3- packs.

The Duracell Flash products are now available at select grocery and pharmacy stores nationwide, including Albertson's, Jewel Osco, Kroger, Shop N Save, Publix, Walgreens, Best Buy Canada, and Walmart Canada; plus online at Verizon Wireless and More information about the products and capacities can be found online at

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite(R) LED flashlights. Visit for more information.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit for the latest news and in- depth information about P&G and its brands.

About Dane-Elec:

Dane-Elec is a leading, global manufacturer of memory modules and boards for computers, telecommunications and digital appliances. The company assembles and distributes products through its own distribution network in Europe (France, United-Kingdom, Germany, Belgium, Scandinavia, Holland, Italy and Spain), in the U.S.A., ASIA and recently Israel. More information about the company can be found at: .


PainePR for The Procter & Gamble Company
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Kurt Iverson, +1-203-796-4669