News Release

Duracell Introduces New Products to Keep Music Lovers and Frequent Flyers Powered On-the-Go

Thursday, July 24, 2008 11:00 am EDT



Public Company Information:

"Our portable devices give us the freedom to work, communicate and be entertained from almost any location. These charging solutions extend that freedom when you can't be near a power outlet."

A recent survey showed that 54 percent of U.S. air travelers admit to at least one instance of sitting on the floor to charge a device through an airport power outlet.(1) Duracell(R) today introduced two portable power solutions to help people on-the-go stand up to their personal power needs.

The Duracell(R) My Pocket Charger and the Duracell(R) PowerSource Mini are pocket-sized power sources for popular devices such as a cell phone, BlackBerry(R) and MP3 player. They're small and versatile, making them especially convenient for travelers looking for ways to reduce the number of extra cords, chargers and device-specific batteries required for mobile devices. Each My Pocket Charger comes with two Duracell(R) CopperTop AA batteries, and the Duracell(R) PowerSource Mini's lithium-ion battery can be recharged through a lightweight AC charger, through a vehicle's DC socket, or through a computer's USB port.

The Duracell(R) My Pocket Charger is available in two models. One model features a connector for MP3 players and will provide up to 24 hours of music on the latest iPod(R) Nano; the other model features a connector for all BlackBerry(R) models and the newest Motorola(R) phones, and will provide up to one hour of talk time. The Duracell(R) PowerSource Mini includes a mini USB pivot arm that allows users to connect directly to a device without needing to carry a charge cable. A second USB port allows users to power two devices at once.

Americans today are more connected to their mobile devices than ever before, with 87 percent of U.S. households owning a cell phone, and an estimated 88.2 million MP3 players currently in use.(2) More surprisingly, a recent study commissioned by Xantrex Technology Inc. reveals the lengths travelers will go to power up while on the go. Results of the study show that 79 percent of air travelers admit that it is important to have their own portable power for their devices while traveling, yet over half of the survey respondents, 54 percent, reported sitting on the floor to use an airport's power outlet and 31 percent say they have walked to a different terminal to find an outlet.(1) In the survey, 25 percent of air travelers would even give up a first class seat in exchange for a mobile power source.

"Everyone wants their charge to last a little longer, and the Duracell My Pocket Charger and PowerSource Mini will provide the personal power insurance every road warrior needs," said Rick June, Duracell Vice President and General Manager. "Our portable devices give us the freedom to work, communicate and be entertained from almost any location. These charging solutions extend that freedom when you can't be near a power outlet."

These power solutions are available online and at select mass and specialty retail stores nationwide. Visit to learn about the full line of products.

These new products are being introduced through Duracell's business alliance with Xantrex Technology, Inc., which was announced March 2007. An innovator in portable power and backup power products, Xantrex solutions allow customers to operate and charge mobile electronic devices such as laptop computers, PDAs, cell phones and more, so they can stay productive when on the go. Xantrex also provides portable and home emergency backup power sources, and smart charging capabilities for automotive batteries.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell is the world's leading manufacturer of high-performance alkaline batteries. Duracell also sells various other types of batteries including lithium and zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH) batteries and chargers. The company also markets general purpose flashlights. Visit for more information about Duracell batteries.

About P&G (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

(1) "Are You Prepared with Power?" Xantrex Technology Inc. Survey, 2008.

(2) Consumer Electronics Association's 10th Annual Household CE Ownership and Market Potential Study, 2008.


Kurt Iverson, +1-203-796-4669
For Procter & Gamble Company
Esther Kim, +1-212-613-4910