News Release

Febreze Debuts Eight-Track Album of Musical Hits Due to Popular Demand from Consumers on Social Media

Social Chatter From Fans Surrounding Febreze’s Musical Advertisements, Clamoring for More Songs From the Brand, Drove the Creation of the Album, The Freshness, and the Release of a New Single

Wednesday, March 13, 2019 12:01 pm EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG

@Febreze_Fresh dropped an album! Check out #TheFreshnessAlbum on www.freshnessbyfebreze.com

CINCINNATI--(BUSINESS WIRE)--Febreze, the brand that provides a fresh, clean scent and eliminates odors, announces today the release of its eight-track album, The Freshness, which is available for streaming on freshnessbyfebreze.com, and will be released on major streaming platforms this month. Febreze has been releasing a stream of musical advertisements on digital and terrestrial radio platforms since 2015. The songs gained traction on social media, where consumers routinely joked about being fooled into liking ads, playfully speculated about the artists performing each song, and asked the brand to release full songs. The Freshness was created to meet this call from consumers. The album will feature a compilation of the most buzzed-about songs in Febreze’s cross-genre song portfolio, including the “Let’s Go” hip-hop duet and the pop-inspired “Fresh Again.” A new single, entitled “Nobody Do It Fresher,” also debuts today and serves as the opening track of the album.

“Febreze had no intention of creating an album when we first released our song ads on radio platforms,” said Martin Hettich, Vice President of P&G Home Care North America. “But, when consumers started clamoring for more catchy tunes on social media after hearing our ads, we decided it was time to give the people what they want!”

Febreze has re-released its most popular songs via The Freshness and has collaborated with Junto Sounds, the award-winning original music production and sound design company, to produce a new 90-second hip-hop track entitled “Nobody Do It Fresher.” The song is a witty ode to the odor-eliminating power of Febreze, giving a nod to the brand’s extensive portfolio of products for air, fabric and car freshening and nodding to our fans who took to Twitter in appreciation of the tracks.

Hettich added, “Febreze is taking the idea of ‘freshness’ - a topic we are very passionate about - into the category of music, using this campaign to serve as a catalyst for ‘all things fresh.’ We highlight the freshest genres of music on our album, we dropped a fresh new single, and we’re rounding out the campaign by bringing together the freshest acts in music to celebrate the release of The Freshness.”

To drop the album in a very “fresh” way, Febreze will be hosting a private party at Poppy, one of Los Angeles’ hottest, most exclusive nightclubs, on April 3rd with performances by singer/songwriter Justine Skye and special guests. Fans will have the chance to win two VIP tickets to the event and a two-night stay in Los Angeles, CA when they visit freshnessbyfebreze.com and listen to the single and the full album. The sweepstakes kicks off today and runs through March 20, 2019, at which time a winner will be chosen to attend the freshest party of the season.

Consumers can join the conversation using hashtag #TheFreshnessAlbum and by following Febreze on Facebook, Instagram and Twitter.

To listen to and share The Freshness, please visit: freshnessbyfebreze.com

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.

Contact:

Narrative
Jessica Geiger Marsh, 646-435-9810
jessica.geiger@narrativemediagroup.com

Multimedia Files:

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Febreze launches The Freshness, an eight-track album created based on demand from fans via social chatter (Photo: Business Wire)
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Febreze debuts "Nobody Do It Fresher," the new single on the album The Freshness (Photo: Business Wire)
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