News Release

Febreze Hits the Field to Ensure That Millions of Super Bowl Party Hosts Are Armed with the Odor-Eliminating M.V.P.

In Their New Super Bowl Campaign, the Brand Partners With Pro Football Hall of Famer, Terrell Owens, To Show Folks Why They Must #PartyPrepWithFebreze

Friday, January 25, 2019 10:58 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"Febreze is ready to suit up and ensure that the millions of Americans hosting Game Day celebrations are armed with the odor-eliminating MVP of any party"

CINCINNATI--(BUSINESS WIRE)--As the Super Bowl quickly approaches, millions of Americans will be gearing up to host (and attend) Game Day celebrations. And while they stock up on beloved snacks and libations, they’re forgetting that nothing can sideline a good time like the smells – and the after-effects – of the foods and drinks feasted upon during the Big Game.

This Super Bowl season, Febreze wants to remind folks that with all the pizza, nachos, dips and drinks that are going to be served up, you CAN’T forget the odor-eliminating MVP of any party. To help spread the message that Febreze should be in everyone’s Game Day line-up, the brand has partnered with Pro Football Hall of Famer, Terrell Owens, for the second year in a row. Together, they have created a light-hearted video that shows why hosts must #PartyPrepWithFebreze, and what can happen to any festivity without Febreze on-hand.

“While people may know me for my on AND off the field antics, what they may not know is that in my time away from the game, I’ve become quite the party planner,” said Terrell Owens. “I’m pumped to join my friends at Febreze as we set out to save the millions of Americans hosting Super Bowl parties from some serious fragrant fouls. When you watch this Lombardi trophy-worthy video that we’ve put together, you‘ll see why you have to get yourself some Febreze when you’re gearing up for Game Day – and for any party!”

The #PartyPrepWithFebreze video, produced by Hiker, can be seen on Febreze’s YouTube page. From people eating bean dip and big bowls of chili, to the resulting trips to the bathroom, the video serves as a humorous warning for hosts to prepare themselves for the odors that are bound to intercept their Game Day celebrations. Knowing that folks will be starting to gear up for football festivities in the coming days, Febreze decided to launch the video in advance of the Super Bowl as a way to ensure that millions of Americans are ready to sack any olfactory offenses BEFORE kick-off takes place.

"Febreze is ready to suit up and ensure that the millions of Americans hosting Game Day celebrations are armed with the odor-eliminating MVP of any party," said Martin Hettich, Vice President of P&G Home Care North America. "We're so excited to have Terrell Owens join ‘Team Febreze’ once again and help us to remind folks that with Febreze in their party line-up, they can tackle any odors that may come their way pregame, postgame and all the time in between.”

Consumers can join in on conversations using hashtag #PartyPrepWithFebreze and by following Febreze on Facebook, Instagram and Twitter. Folks can pick up Febreze AIR before their Super Bowl parties – and for any festivity they plan to be a part of - at major retailers everywhere. For more information on the Febreze family of products, please visit Febreze.com.

To view the #PartyPrepWithFebreze video featuring Terrell Owens, please visit https://www.youtube.com/watch?v=hNdNu7Q0UL0.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and the air we breathe can give us “fresh starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.

Contact:

MEDIA:
Citizen Relations
Robyn Rosenzweig (US), 212-613-4941
robyn.rosenzweig@citizenrelations.com

Multimedia Files:

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This Super Bowl season, Pro Football Hall of Famer, Terrell Owens, is setting out to ensure that the millions of Americans hosting Super Bowl parties are prepared with the ultimate odor-eliminating Game Day party essential - Febreze! Folks can visit youtube.com/febreze to see content featuring Owens and to learn why #PartyPrepWithFebreze is a must. (Photo by Matt Sayles/Invision for Febreze/AP Images)
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Pro Football Hall of Famer, Terrell Owens, shoots a scene for Febreze's Super Bowl campaign on January 21 in Los Angeles. Owens has partnered with Febreze to ensure that the millions of Super Bowl party hosts (and attendees) are armed with the odor-eliminating M.V.P. of any party - Febreze! Folks can visit youtube.com/febreze to see content featuring Owens and to learn why #PartyPrepWithFebreze is a must. (Photo by Matt Sayles/Invision for Febreze/AP Images)
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This Super Bowl season, Pro Football Hall of Famer, Terrell Owens, is setting out to ensure that the millions of Americans hosting Super Bowl parties are prepared with the ultimate odor-eliminating Game Day party essential - Febreze! Folks can visit youtube.com/febreze to see content featuring Owens and to learn why #PartyPrepWithFebreze is a must. (Photo by Matt Sayles/Invision for Febreze/AP Images)
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Pro Football Hall of Famer, Terrell Owens, shoots a scene for Febreze's Super Bowl campaign on January 21 in Los Angeles. Owens has partnered with Febreze to remind the millions of Super Bowl party hosts (and attendees) that with Febreze in their line-up on Game Day, they can tackle any celebration-stopping odors that may come their way pregame, postgame and all the time in between! Folks can visit youtube.com/febreze to see content featuring Owens and to learn why #PartyPrepWithFebreze is a must. (Photo by Matt Sayles/Invision for Febreze/AP Images)
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