News Release

Gillette Announces Prostate Cancer Awareness Initiative; Gillette Prostate Cancer Challenge Will Help Men and Their Families to Learn and Talk about Prostate Cancer Risks, Prevention and Detection

Friday, February 17, 2006 8:08 am EST



Public Company Information:

"Through our strong partnerships, we are executing on the theme 'Teaming up to take it on' to deliver the critical message to men about their health in an effort to reduce the prevalence of this disease."

Gillette today announced the launch of the Gillette Prostate Cancer Challenge, a nationwide effort to raise awareness of the risks, symptoms and benefits of early detection of prostate cancer, the second leading cause of cancer deaths in American men.

Gillette is teaming with the National Prostate Cancer Coalition (NPCC) Foundation and sports partners Major League Baseball and six NASCAR drivers - The Gillette Young Guns, to educate men about the risks related to prostate cancer, the fastest-growing men's health issue today. Men can participate in the Gillette Prostate Cancer Challenge by logging on to, and taking the important steps of knowing their risks, talking to their doctor and telling their friends.

The Challenge will begin with events surrounding this week's Daytona 500, when Gillette Young Gun Ryan Newman will serve as spokesman for the NASCAR portion of the program. Newman also will be featured in a Public Service Announcement (PSA).

The Major League Baseball component will feature former Major League star Cal Ripken, Jr. and will launch the week leading up to Father's Day in June 2006. Gillette will partner with Major League Baseball and the Prostate Cancer Foundation to sponsor the "Home Run Challenge," a program designed to raise funds and awareness for prostate cancer. As the spokesman, Cal Ripken, Jr. will be featured in a PSA to air during Major League Baseball telecasts.

"Gillette is committed to making a difference by driving home the importance of knowing the risks of prostate cancer," said Eric Kraus, Vice President, External Relations, Gillette. "Through our strong partnerships, we are executing on the theme 'Teaming up to take it on' to deliver the critical message to men about their health in an effort to reduce the prevalence of this disease."

This year, Gillette and the NPCC will have screening vans present at major events throughout the country. The vans will provide free prostate cancer screenings, as well as information on topics such as prevention strategies, diagnostics and symptoms of the disease.

"I am looking forward to being part of this program. I know it is critical to educate men about the importance of seeing their doctor and recognizing the symptoms of prostate cancer," said Newman. "I am proud to be working for a cause that will help so many fans."

"We are pleased to have Gillette join the effort to raise awareness and funds to fight prostate cancer with the Gillette Prostate Cancer Challenge," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "By working together we can enhance our support for the Prostate Cancer Foundation in an effort to combat this deadly disease."

"We are thrilled to have this opportunity to reach millions of men through the Gillette Prostate Cancer Challenge," said NPCC CEO and President Richard N. Atkins, MD. "This program will help us educate a wider audience about other prostate cancer factors, such as age, family history, ethnicity and diet."

About P&G

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About the National Prostate Cancer Coalition

Founded in 1996, the National Prostate Cancer Coalition is committed to ending the devastating impact of prostate cancer on men, families and society. The organization is the only national prostate cancer non-profit that actively lobbies the government for increases in prostate cancer research. Every dollar donated to the NPCC is leveraged into $250 for research. For more information about the NPCC, visit


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