News Release

Gillette® Venus Partners with YouTube Star Tessa Violet, Inspiring Women to Be Spontaneous In A Snap

Women are invited to celebrate and tweet their spontaneous moments with #InASnap and they might be featured in a music video series by Tessa Violet

Monday, June 23, 2014 12:02 pm EDT



Public Company Information:

"Some of my favorite memories are a result of impromptu decisions, or last minute nights out"

BOSTON--(BUSINESS WIRE)--This summer, Gillette Venus, the #1 selling female razor brand in the world, is asking women to embrace their spontaneous side and celebrate all the on-the-go and leg-baring moments this season brings. In partnership with video blogger Tessa Violet, known for her tongue-in-cheek content style, women are invited to share their spontaneous ”wish I’d shaved” moments with #InASnap that will inspire a series of music videos based on real submissions.

Whether it is a last minute outdoor concert or a pick-up game in the park, summer is full of those moments every woman can relate to – finding missed hairs or not being as smooth as they’d like. Now through July, women can share these funny, sometimes even embarrassing moments via the #InASnap hashtag on Twitter. Tessa will use her favorites as inspiration to create a series of music videos celebrating spontaneity. These videos, created from women’s real life “wish I’d shaved” moments, will then be published and shared on Violet’s & Gillette Venus’ social channels.

“Some of my favorite memories are a result of impromptu decisions, or last minute nights out,” says Violet. “I'm so excited to have partnered with Gillette Venus on this program! I can’t wait to hear all the spontaneous adventures that women have experienced where they wish they had shaved. It's gonna make some really entertaining and unique music videos!”

Violet is known for creating fun and engaging videos on her YouTube channel and for writing and producing original songs and music videos that follow her on-the-go lifestyle. The #InASnap campaign with Violet celebrates Gillette Venus’ new razor, the Venus Snap with Embrace – which is designed as a solution for “wish I’d shaved” moments. Five blades and a mini-handle are packaged in a stylish compact that conveniently tucks into any bag, so women can simply wet the razor to have smooth skin anytime, anywhere, giving them the freedom to take advantage of any and all spontaneous moments.

The #InASnap program and partnership will run from June 20th – July 31st. To see what #InASnap moments are brought to life, follow the #InASnap hashtag and @Gillette Venus on Twitter and visit the Gillette Venus YouTube page - to check out the music video series.

To learn more about the brand and for more information on shaving and Venus products, please visit

About Tessa Violet

Tessa Violet (popularly known as Meekakitty) is an American vlogger, and singer-songwriter, best known for her YouTube videos and her fun, unique style.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help empowers men and women around the world to look and feel better than they ever thought possible. With 11 billion dollar brands and products available in over 130 countries, P&G’s beauty and grooming products delivered sales of over $38 billion in fiscal year 2010/11, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun®, Crest®, Oral B®, Always®, Tampax® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit for the latest news and in-depth information about P&G (NYSE: PG) and its brands.


Marina Maher Communications
Courtney Smith, 212-485-6885
P&G Beauty
Dana Brown, 617-463-5813

Multimedia Files:

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Be Spontaneous #InASnap with Gillette Venus and Tessa Violet (Graphic: Business Wire)
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Venus Snap is the name; smoothness #InASnap is the game. Tweet your “wish-I’d-shaved” moment to @Gillette Venus and it could be video blogger Tessa Violet’s next big hit!
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