News Release

Jewel-Osco Encourages Chicago Area Shoppers to Experience the Joy of Pet Adoption with In-Store Events

Stores partner with local animal shelters and Iams Home 4 the Holidays to help find homes for and feed homeless animals

Friday, October 26, 2012 7:51 am EDT



Public Company Information:

"Partnering with our local grocery store is a good way to help bring recognition to our organization. We’re also able to talk about pet adoption, show some of our available animals and answer many questions on the spot in a friendly encounter."

EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--Iams® Home 4 the Holidays (IH4TH) — one of the world’s most successful pet adoption programs — along with select Jewel-Osco stores is hosting in-store events to help raise awareness of the importance of pet adoption.

On November 2 and 3, neighborhood shelters will introduce shoppers to deserving puppies, kittens, dogs and cats that are ready to find loving homes.

“Jewel-Osco is committed to looking for ways to enrich the lives of our shoppers and their pets,” says Lanny Hoffmeyer, SUPERVALU’s category director for paper and pet. “We are proud to once again partner with Home 4 the Holidays and give our customers an opportunity to connect with animals that can enhance their lives for years.”

About three to four million cats and dogs are euthanized in U.S. shelters each year — that’s one about every eight seconds. Representatives at four Chicago area stores will be on-hand to show pictures of their special four-legged friends, answer questions and provide further information for shoppers who are considering adoption and helping to reverse this trend.

“Most of us shop locally, so we know many of the people that shop at the Jewel in our neighborhood,” said Jeanne DiCello of Libertyville’s Placing Paws of Illinois. “Partnering with our local grocery store is a good way to help bring recognition to our organization. We’re also able to talk about pet adoption, show some of our available animals and answer many questions on the spot in a friendly encounter.”

Anyone who adopts a dog, cat, puppy or kitten during the IH4TH campaign (October 1, 2012 – January 2, 2013) can register for Iams Lifelong Rewards via a mobile sign-up. When a new pet parent enrolls, he or she can select a participating pet adoption center or animal rescue and Iams will donate 5 lbs. of food to that facility. You can also visit to sign up for Iams Lifelong Rewards anytime.


SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $35 billion. SUPERVALU serves customers across the United States through a network of approximately 4,400 stores composed of 1,101 traditional retail stores, including 798 in-store pharmacies; 1,336 hard discount stores, of which 939 are operated by licensee owners; and 1,950 independent stores serviced primarily by the Company's food distribution business. SUPERVALU has approximately 130,000 employees. For more information about SUPERVALU visit

About Iams Home 4 the Holidays

As one of the most successful pet adoption programs in the world, Iams Home 4 the Holidays partners with thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, the campaign began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 14 years ago, Iams Home 4 the Holidays has helped more than 7 million families experience the joy of pet adoption, including more than 1.2 million pet adoptions last year alone. For more information, please visit

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available:


Blue Chip Marketing Worldwide
Katie Hastie, 847-418-8098

Multimedia Files:

Preview image
Preview image