News Release

Keep Them Guessing - By Simply Renewing Your Smile

-Turn Back Time With New Age-Defying Crest Whitestrips Renewal-

Monday, January 9, 2006 8:08 am EST



Public Company Information:

"Women everywhere want to maintain a youthful appearance, but often overlook their smile as an integral part of their beauty routine"

Do you remember what made you smile 20 years ago? Was it seeing your favorite band in concert, wearing your favorite pair of jeans, or maybe using your favorite blue eye shadow? Unfortunately, talking about these things can give away your age. Not to mention your skin, your hair, your history… and yes, even your teeth can show signs of aging. As the market leader in the tooth whitening category, Crest introduces a new age-defying solution for your smile – Crest Whitestrips Renewal. After just 10 days, turn back the clock by removing up to 20 years of stains from your smile and keep everyone guessing about your age.

“Women everywhere want to maintain a youthful appearance, but often overlook their smile as an integral part of their beauty routine,” says Elizabeth Adkison, Brand Manager for Crest Whitestrips. “New age-defying Crest Whitestrips Renewal is a simple way to achieve a bright, white smile to help you appear younger.”

How Crest Whitestrips Renewal works is simple: it uses clear, flexible strips coated with a specially-formulated whitening gel to brighten and whiten teeth. The gel contains the same enamel-safe whitening ingredient dentists rely on to enhance your smile's natural beauty. Wear them twice a day for thirty minutes at a time, and in just 10 days you can remove up to 20 years of stains from your smile.

“Stain build-up accumulates over time, causing your teeth to look aged and yellow,” says Paul Sagel, inventor of Crest Whitestrips and Principal Engineer at Procter & Gamble. “An easy way to check whether or not you need to whiten is to match the color of your teeth to the white of your eye. New Crest Whitestrips Renewal is specifically designed to remove years worth of stains that normal brushing can't eliminate.”

Just in time for the New Year, Crest Whitestrips Renewal is available nationwide anywhere Crest Whitestrips and other Crest products are sold for a suggested retail price of $39.99 per kit.

More than 20 million people have tried Crest Whitestrips products – today's best kept beauty secret. For the New Year, make a resolution you can keep by updating your smile. Keep them guessing about your age with the newest member of the Crest Whitestrips family – Crest Whitestrips Renewal.

For more information on the latest age-defying solutions, visit

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


For Procter & Gamble
Robyn Wellikoff, 212-891-0406
Liza Martindale, 212-891-0483

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