News Release

Nationwide Survey Finds 8 Out of 10 Moms Interested in Receiving Diapers as a Baby Shower Gift

Pampers(R) Gift Certificates Deliver a Convenient Way to Give Parents What They Want and Need

Wednesday, February 15, 2006 8:08 am EST



Public Company Information:

"Welcoming a new baby into your home is one of the most magical moments in a parent's life, and Pampers knows the value of being prepared"

Each year more than 4 million babies are born in the United States, which means thousands of baby showers thrown in anticipation of the new arrivals. Baby shower season is around the corner and new Pampers Gift Certificates -- available exclusively at ( -- make an ideal gift or add-on to any item on a baby registry. According to a recent survey commissioned by Pampers(1), 8 out of 10 moms want diapers from friends or family as a baby shower gift, while more than 80 percent of moms would give diapers as a gift to anyone having a baby.

"Welcoming a new baby into your home is one of the most magical moments in a parent's life, and Pampers knows the value of being prepared," said Tina Maloney, director of marketing for Pampers. "Pampers Gift Certificates make great gifts that are both wanted and needed by new parents. They're also convenient, so parents will be able to buy the diapers or pants they want, whenever they need them."

As further proof that diapers are a popular gift, Pampers diapers topped's "Best of 2005" list as the product most frequently purchased as a gift in the health and personal care category. The annual list from the online superstore features the best-selling, most positively reviewed, most wished-for and favorite products as determined by customers in 2005.

Pampers Gift Certificates remove the guesswork from buying the right package of diapers or pants since parents or parents-to-be redeem them and select exactly what they need. The certificates can be ordered exclusively online at in increments of 1, 2, 3, 5, or 10 individual certificates -- each good for one Jumbo Pack of Pampers diapers or pants -- and redeemed at mom's favorite retail location*. Prices range from $12 for one certificate to $99 for a pack of 10, plus a flat shipping and handling fee of $2.99. The certificates can be shipped anywhere in the United States** in just three to 10 days in a decorative envelope or -- to make the gift extra special -- an optional gift box for an additional $2.49.

About Pampers(R)

Pampers is a trademark of Procter & Gamble (NYSE: PG), the company's largest global brand and the world's top-selling diaper brand. For more than 40 years, Pampers has been helping to improve life for babies and toddlers and the parents who care for them. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Institute, visit

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in more than 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

NOTE TO EDITORS: To obtain digital images of Pampers Gift Certificates, please contact: Lauren Yacker, PainePR, 949-809-6774,

(1) Survey of 163 moms with children between newborn and 6 years old conducted January 4-10, 2006 by Synovate/eNation. Margin of error +/- 3%.

* Where Pampers are sold and coupons are accepted.
** Signature required upon delivery. U.S. ZIP codes only. Not valid for delivery to P.O. Boxes.


Procter & Gamble Baby Care
Jeff LeRoy, 513-945-0751
Lauren Yacker, 949-809-6774