News Release

Pepto-Bismol Releases Updated Formula to Celebrate 99th Anniversary

Pepto-Bismol’s NEW Ultra Coat technology provides more coating action than ever before

Wednesday, June 20, 2018 9:19 am EDT



Public Company Information:

"For a brand to make it to 99 years is a milestone worth celebrating, and in true Pepto fashion, we didn’t want to wait until 100 to have all the fun!"

CINCINNATI--(BUSINESS WIRE)--For nearly a century, Pepto-Bismol has stood for relief of stomach troubles. To celebrate its 99th anniversary, the iconic brand is excited to introduce a new formula that features Ultra Coat technology. The new formula is still the go-to relief medicine by calming and soothing your stomach.

The new Ultra Coat technology relieves an upset stomach by providing a protective coating on the stomach lining that soothes irritation and provides fast relief from upset stomach and indigestion. The go-to “pink stuff” can be taken for diarrhea, travelers' diarrhea or an upset stomach due to overindulgence in food and drink, including: Nausea, Heartburn, Indigestion, Upset Stomach, Diarrhea. Do those five symptoms sound familiar and perhaps strike a nostalgic chord? To accompany the new formula, Pepto-Bismol is also rolling out a hot new version of its iconic 5-symptom jingle.

Pepto-Bismol was first introduced in 1919 to treat a variety of stomach symptoms and has continued to provide reliable relief for generations since then. The new formula and improved coating retains all of the efficacy of the previous formulas which has made Pepto-Bismol a go-to reliever for stomach troubles for so many decades.

“For a brand to make it to 99 years is a milestone worth celebrating, and in true Pepto fashion, we didn’t want to wait until 100 to have all the fun!” said Dave Tomasi, Brand Franchise Director, North America Digestive Wellness. “We continue to look for innovative ways to help relieve upset stomachs and this new formula is proof of that commitment.”

Don’t get caught unprepared with any of the five symptoms and make sure you’ve always got Pepto-Bismol in your medicine cabinet or in your bag for easy access to Ultra Coating relief. Take Pepto-Bismol as soon as you start to experience symptoms of overindulgence including nausea, heartburn, indigestion, and upset stomach or diarrhea. The #1 Pharmacist Recommended Brand for stomach upset has you covered for #PinkRelief.

About Pepto-Bismol

Pepto-Bismol is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Manufactured by Procter & Gamble for adults and children 12 years of age and older, Pepto-Bismol is available in multiple forms (regular strength liquid, ultra strength liquid, chewables, and caplets) and flavors (Cherry and Original). The brand also offers Pepto Kids Antacid for children 2 years of age and older. For additional information, please visit .

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


MSL New York
Jenifer Slaw, 646-500-7689
P&G Personal Health Care North America, Communications
Mollie Wheeler, 513-622-5572

Multimedia Files:

Preview image
Preview image
Cookie Settings