News Release

P&G's GIVE HOPE and the National Breast Cancer Foundation, Inc. Partner to Raise Awareness of the Importance of Early Detection

Consumers Can Save Money and Give Back with Special brandSAVER Coupon Booklet that Donates to National Breast Cancer Foundation, Inc. for Every Coupon Redeemed

Monday, September 13, 2010 8:08 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"I've seen the importance of early detection first hand when my mother was diagnosed with breast cancer two years ago. She was lucky to have caught it early and her cancer is in remission"

The Procter & Gamble Company (P&G) (NYSE: PG) announced today the launch of the third year of its GIVE HOPE program. P&G's GIVE HOPE is a partnership with the National Breast Cancer Foundation, Inc. (NBCF) to raise awareness and educate women about the importance of early detection in helping increase women's chances of survival from breast cancer. NBCF is an organization aimed at saving lives through breast cancer education and providing mammograms for those in need.

To help P&G consumers use their purchasing power to make a difference and save money, two special editions of the P&G brandSAVER coupon booklet will offer over $160.00 in combined savings for P&G products. For every brandSAVER coupon redeemed from these booklets, a two-cent donation will be made to the National Breast Cancer Foundation, Inc. to help fund education programs across the country. In honor of October's Breast Cancer Awareness month, the two GIVE HOPE brandSAVERs will be distributed in newspapers on Sunday, September 26 and Sunday, October 10 to over 55 million homes across the country. This uncapped donation from P&G will be solely based on the number of coupons redeemed starting September 26.

"Dancing with the Stars" judge Carrie Ann Inaba is teaming up with P&G and NBCF for the second year in a row to continue helping spread the word about this program and the importance of early detection. Based on her personal experience with the disease, Carrie Ann is dedicated to the fight against breast cancer.

"I've seen the importance of early detection first hand when my mother was diagnosed with breast cancer two years ago. She was lucky to have caught it early and her cancer is in remission," says Inaba. "I hope other women will hear my story and learn more about early detection and its importance."

One in eight women will be diagnosed with breast cancer in her lifetime. Conducting a breast self-exam at least once a month and getting a mammogram once a year after age 35 are simple preventative measures that can save lives. To help women create and follow their own personalized early detection plan, P&G and NBCF created an interactive early detection website at www.mypinkplan.com. With customized tools and simple digital alerts, women can set up their own plan with reminders to perform self-exams and schedule clinical exams and mammograms.

"The National Breast Cancer Foundation is proud to partner with P&G through the GIVE HOPE campaign," said Janelle Hail, NBCF Founder & CEO. "Together we can help save lives. Thank you, P&G, for your caring support."

Numerous brands Including Venus, Swiffer, Tide, Downy and Olay will have money-saving coupons in the September 26 and October 10 brandSAVERs, and will also introduce special limited-edition pink products in honor of Breast Cancer Awareness Month in October. Consumers can visit www.mypinkplan.com for more information on GIVE HOPE and the brandSAVER coupon booklet, as well as information on breast cancer prevention and the National Breast Cancer Foundation, Inc. For a list of newspapers that contain the brandSAVER, please visit the following link: http://www.pgeverydaysolutions.com/pgeds/brandsaver-coupons.jsp.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the National Breast Cancer Foundation, Inc. (NBCF)

NBCF was founded in 1991 by cancer survivor, Janelle Hail. NBCF's mission is to save lives through early detection and to provide mammograms for those in need. NBCF provides Help for Today...Hope For Tomorrow(R) through an innovative online community, www.mynbcf.org, educational awareness programs, and free mammograms for women across the country. For more information about NBCF, visit www.nbcf.org.