News Release

Tampax Helps On-The-Go Girls Be Ready for Adventures Any Day of the Month with New Tampax Pocket Pearl

New Pocket-Sized Tampax Tampon Option Offers Protection & Discretion in Stylish New Design Co-Created with Teens

Wednesday, April 15, 2015 9:00 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"One in every two girls believes their period holds them back from certain activities. We know that any day can turn into an adventure for girls, and we want to make sure nothing stands in their way, especially their periods"

CINCINNATI--(BUSINESS WIRE)--Today, Procter & Gamble’s (P&G) Tampax, the leading tampon brand worldwide, introduced Tampax Pocket Pearl, a new pocket-sized option of Tampax Pearl for on-the-go girls who want stylish protection that fits right in the palms of their hands. According to a recent survey of tampon users, 95% of girls agree that their period should never prevent them from experiencing life – and Tampax agrees1. The product is the latest addition to a full line of tampon options designed to meet girls’ different and changing feminine care needs to help ensure their periods never keep girls from participating in and enjoying amazing experiences.

“One in every two girls believes their period holds them back from certain activities. We know that any day can turn into an adventure for girls, and we want to make sure nothing stands in their way, especially their periods,” said Amanda Hill, Tampax Brand Director. “With help from a panel of teen girls, we designed Tampax Pocket Pearl to offer stylish, pocket-sized discretion with the same superior protection and comfort they know and trust from the full-size Tampax Pearl. Girls can now have power over their periods and feel ready for adventures that come their way any day of the month.”

On the outside, Tampax Pocket Pearl is taking period protection in a new stylish direction with four wrapper designs that were co-created by teen girls with a passion for fashion. They decided on new looks based on the latest pattern, color, graphic and runway trends – because periods should never cramp girls’ styles. The new soft wrappers offer a perforated edge for easy opening with quiet & discreet technology. Importantly for girls on-the-go, Tampax Pocket Pearl fits into the palms of their hands and takes up little room in even their smallest handbags for convenience and discretion.

However, for many girls, period protection matters most. In fact, the number one concern among tampon users when it comes to buying a compact tampon is not having enough protection against leaks2. Tampax Pocket Pearl offers the same protection as the full-size Tampax Pearl tampon, but has a compact applicator, so worrying about leaks will be a thing of the past. It is the ONLY compact tampon with the unique Built-In Backup™ Braid designed to send fluid back into the core, providing protection in a way some tampons don’t. This extra layer of protection helps capture leaks that would normally bypass other tampons, keeping fluid locked into the core. New Tampax Pocket Pearl also features FormFit™ technology to better eliminate the gaps that cause leaks and give girls an extra layer of protection so they can stay clean, dry, confident and ready for any adventure.

Tampax Pocket Pearl is available in Regular, Super and Super Plus absorbency. Each absorbency level is clearly identified on the front of the package with a distinct color banner:

  • Yellow for Regular absorbency (box contains 18 or 36 tampons)
  • Green for Super absorbency (box contains 18 or 36 tampons)
  • Orange for Super Plus absorbency (box contains 18 or 36 tampons)

Keep an eye out for Tampax Pocket Pearl as it hits shelves across the nation this month. For more information on new Tampax Pocket Pearl, visit Tampax.com or Facebook.com/Tampax.

Survey Methodology

The Tampax Tampon Usage and Attitudes Study was conducted using the Research Now Panel that surveyed 1,004 American Female tampon users aged 13 to 34 years old. There was a nationally representative sample group of 1,004 females. The survey was implemented between the dates of February 26, 2015 through March 5, 2015.

About Tampax

Procter & Gamble’s (P&G) leading feminine protection brand Tampax provides a premium brand experience to help protect and give girls power of their periods. To meet a variety of needs, Tampax comes in Tampax Radiant, Tampax Pearl, Tampax Essentials, and Tampax Cardboard. Tampax Pocket Pearl offers the full-size protection of #1 Tampax Pearl in a pocket-sized applicator for on-the-go confidence. Leak free periods are possible with Tampax Pearl’s LeakGuard™ protection.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1 Tampax Tampon Usage and Attitudes Study, 2015

2 Tampax Tampon Usage and Attitudes Study, 2015

Contact:

Procter & Gamble Communications
Laura Dressman, 513-634-7363
Dressman.lp@pg.com
or
MSLGROUP
Sarah List, 646-500-7946
sarah.list@mslgroup.com

Multimedia Files:

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New Tampax Pocket Pearl is hitting shelves this month, offering girls full size protection in a tiny package. (Photo: Business Wire)
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