News Release

Is an Unattractive Smile a Barrier to Professional Success?

More than half of Canadians believe someone with straight, white teeth would get hired over someone with a less attractive smile*

Monday, April 1, 2013 8:00 am EDT


"We’re extremely thrilled to have the support of Crest and Oral-B. Preparing for an interview can be a daunting task and having a healthy-looking smile is an extremely important part of self-presentation"

TORONTO--(BUSINESS WIRE)--April is National Oral Health Month and the perfect opportunity to take a closer look at your at-home oral care routine. The 2013 Crest and Oral-B Great Canadian Smile Survey found that 85 per cent of Canadians consider the smile to be an essential part of a person’s overall appearance*. Taking care of your smile, therefore, is critical in making a good first impression, especially during a job interview. To help Canadians succeed with a confident, radiant smile, Crest and Oral-B have partnered with Dress for Success in Canada, a not-for-profit organization whose mission is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools to help women thrive in work and in life.

Through the partnership, Crest and Oral-B will provide oral health products and educational resources to Dress for Success in Canada beneficiaries. During Oral Health Month, Canadians are also invited to show their support by visiting For every Canadian who pledges to get a more confident smile following a dentist recommended daily oral care routine for 30 days, P&G will donate $1 to Dress for Success (up to $20,000).

“We’re extremely thrilled to have the support of Crest and Oral-B. Preparing for an interview can be a daunting task and having a healthy-looking smile is an extremely important part of self-presentation,” says Paige Souter, Executive Director, Dress for Success Toronto. “During a job interview, you want to feel prepared and confident – having a healthy-looking, radiant smile has a direct impact on how you present yourself and on how others perceive you.”

Practicing a proper daily oral care routine of brushing, flossing and rinsing with an antiseptic mouthrinse not only helps to prevent bad breath, plaque and gingivitis, it can also give you the added boost of self-confidence knowing that you have a healthy-looking and attractive smile.

“Feeling good about yourself includes having a smile that you’re proud of,” says Dr. Janet Tamo, Crest and Oral-B Consulting Dentist. “A positive outlook begins at home by following a dentist recommended daily oral care routine– just a few minutes a day can have a lasting effect on your health and appearance. Although life may be hectic, National Oral Health Month is a great time to pause, re-evaluate your habits, and make a personal pledge to take better care of your smile.”

Expert Tips from Dr. Janet Tamo

While most Canadians say having a nice looking smile is an essential part of their appearance, only 30 per cent are following a dentist recommended daily at-home oral care routine*. Taking care of your teeth and gums is not only important to look your best but also to prevent plaque and tarter build-up which, left untreated, can lead to bad breath, gingivitis or gum disease.

Dr. Janet Tamo, Crest and Oral-B Consulting Dentist recommends these three simple steps to help ensure you’re making a great first impression on others:

  1. Brush. Sixty-nine per cent of Canadians say they would brush their teeth for the dentist recommended two minutes if they had a toothbrush that alerted them of the time. The Oral-B Professional Precision 5000 with SmartGuide provides a wireless display which tracks brushing time, making it easy to consistently brush for the right amount of time. For great results, pair with Crest Pro-Health Clinical Plaque Control Toothpaste which is clinically proven to help keep plaque from coming back by killing plaque germs and slowing down their ability to generate new plaque, and it also fights cavities, tartar, gingivitis and tooth sensitivity.
  2. Floss at least once a day. Twenty per cent of Canadians floss less than once a month or not at all. Oral-B Glide Pro-Health Clinical Protection Floss helps remove plaque and is clinically proven to help reverse gingivitis in two weeks as part of a comprehensive dental health routine.
  3. Rinse twice a day for 30 seconds with an antiseptic rinse to help keep your teeth cleaner, versus brushing alone. Crest Pro-Health Multi-Protection Rinse kills germs, helps prevent and reduce gingivitis and plaque buildup and fights bad breath.

PLUS Get that extra boost of confidence by whitening your smile. Eighty-six per cent of Canadians admit to wanting whiter teeth. Try Crest 3D White Whitestrips Intensive Professional Effects, Crest’s most powerful whitening system available at retail, for visible whitening results after just one use!


P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

* Findings from fourth annual Crest and Oral-B Great Canadian Smile Survey, a national sample of Canadian consumers were randomly selected from TNS Canada's Internet research panel from November 6 and November 12, 2012

**If you are not satisfied with your results, Crest will refund your purchase price. Simply return your receipt and package UPC within 60 days of purchase. Limit to one refund per person. Call 1-800-395-8423 for more information.


MSL Canada
Natasha Newell-Vieira, 416-847-1335
Sabrina Ramlall, 416-847-1317
P&G Oral Care
Victoria Maybee, 416-730-4793