News Release

Vicks® Brings Relief You Can Feel With DayQuil™ and NyQuil™ SEVERE with VapoCOOL™ This Cough, Cold and Flu Season

Vicks Celebrates Launch with Riverdale’s Marisol Nichols and Limited-Time, Immersive NYC Experience that Brings Sensation of Soothing Vicks Vapors found in VapoCOOL to Life

Tuesday, December 11, 2018 8:00 am EST



Public Company Information:

"Like most people, I really don’t have time to be sick, especially around the holidays, which is why I’m so excited to be in New York City to spread the word about the Vicks VapoCOOL Experience"

CINCINNATI--(BUSINESS WIRE)--Have you ever heard someone say being sick is cool? Probably not, but what if you could feel cool while on the road to feeling better?

Vicks® DayQuil™ and NyQuil™ SEVERE are known for providing trusted coughing, aching, stuffy head, sore throat, fever medicine, and this year, they’ve upped the cool factor to vaporize your cold with new Vicks DayQuil and NyQuil SEVERE with VapoCOOL™. These new products pair a soothing rush of Vicks Vapors, that will feel like a full-on body vapor hug, with the powerful symptom relief of DayQuil and NyQuil SEVERE. The goal is to help vaporize your worst symptoms so you can feel better. Vicks is also introducing VapoCOOL SEVERE Medicated Drops, which are stronger than any other leading cough drop brand, because they have the most menthol allowed in a throat drop.

“Vicks has been providing relief to people when they’re sick for nearly 125 years, and over that time, we’ve continually innovated to provide cough, cold and flu solutions that give people relief when they need it the most,” said Phil McWaters, Brand Franchise Director, North America Vicks. “With VapoCOOL, we’ve taken it a step further by introducing the powerful combination of a rush of Vicks Vapors with DayQuil and NyQuil SEVERE, plus new VapoCOOL SEVERE Medicated Drops, to provide people with fast relief that will ripple through their senses.”

To celebrate the launch of this innovation, Vicks is bringing the sensorial and powerful rush of Vicks Vapors to life in New York City at the VapoCOOL Experience, open at 325 W. 37th Street on December 12 and 13 from 10 a.m. – 6 p.m. and December 14 from 10 a.m. – 4 p.m. (while the soup is hot and the vapors are cool). The VapoCOOL Experience will feature a series of installations that will bring the “relief you can feel” mantra to life in a way that only Vicks can. Each sensorial element is inspired by the full body vapor rush of Vicks Vapors that people will find in DayQuil and NyQuil SEVERE with VapoCOOL. Visitors will get exclusive access to this can’t-miss moment during the heart of cough, cold and flu season, along with cool special guest appearances. Marisol Nichols, known for playing Hermione Lodge on the hit TV show “Riverdale,” is joining Vicks to officially open the VapoCOOL Experience to the public at a ribbon-cutting ceremony tomorrow, December 12.

“Like most people, I really don’t have time to be sick, especially around the holidays, which is why I’m so excited to be in New York City to spread the word about the Vicks VapoCOOL Experience,” said Marisol. “I look forward to seeing others come out to check out the coolest thing you can do to a treat a cough, cold or flu this season.”

Visitors of the VapoCOOL Experience in New York City will also be able to enjoy a bowl of steamy soup and play a game to potentially win cough, cold and flu essentials. They will also have the opportunity to enjoy a special meet-and-greet with champion figure skater and host of “Dancing with the Stars: Junior,” Adam Rippon, on December 13. In addition, people who stop by the experience can take advantage of special VapoCOOL Snapchat features while on-site.

The VapoCOOL Experience won’t last, so come check it out before it’s gone. For those who can’t make it in person, follow #VapoCOOL and the Vicks DayQuil and NyQuil Instagram page for more information.

Vicks DayQuil and NyQuil SEVERE with VapoCOOL and VapoCOOL SEVERE Medicated Drops are sold at retailers nationwide and online. For more information on both products and other VapoCOOL offerings, please visit


Vicks is one of the most recognized brands around the world. Available in more than 74 countries and on 5 continents, Vicks has helped relieve cough, cold, and flu symptoms for generations. In the U.S., the Vicks family includes, NyQuil™, the #1 Pharmacist recommended brand for Cough, Cold and Flu Combinations for Nighttime Category*; NyQuil™ SEVERE; Children’s NyQuil™; DayQuil™, the #1 Pharmacist recommended brand for Cough, Cold and Flu Combinations for Daytime Category*; DayQuil™ SEVERE; DayQuil™ Cough; VapoRub™ and VapoRub™ Children’s Ointment, the #1 Pharmacist recommended brand for Topical Cough Suppressing Ointment*; VapoRub™ Lavender; VapoRub™ Lemon; BabyRub™; Sinex™ 12 Hour Spray; Sinex™ Ultra Fine Mist; Sinex™ 12 Hour Ultra Fine Mist Moisturizing; Sinex™ SEVERE Congestion LiquiCaps; Sinex™ SEVERE Pressure & Pain LiquiCaps; Formula 44™ Cough; Formula 44™ Cough & Chest Congestion; Formula 44™ Cough & Head Congestion; Formula 44™ Nighttime Cough & Cold; VapoInhaler™, the #1 Pharmacist recommended brand for Non-Medicated Nasal Decongestant Inhaler Category*; DayQuil™ SEVERE with VapoCOOL™, NyQuil™ SEVERE with VapoCOOL™, Sinex™ SEVERE with VapoCOOL™ Nighttime Congestion, Formula 44™ with VapoCOOL™ SEVERE Nighttime Cough & Cold, Vicks® VapoCOOL™ Medicated Drops and Vicks® VapoDrops™. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.


P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


Alan Danzis

Mollie Wheeler
P&G Personal Health Care North America, Communications


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NyQuil SEVERE with VapoCOOL, DayQuil SEVERE with VapoCOOL and VapoCOOL SEVERE Medicated Drops (Photo: Business Wire)
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