Innovating for the Everyday


From automobiles to toothpaste, innovations have been impacting our lives in meaningful ways every day. At P&G, we have been innovating for 175 years to bring extraordinary to the everyday. We believe there is potential in every minute of every day to transform someone's life. We call this the Everyday Effect, and it has inspired us to create products that make meaningful differences in everyday life. Innovation is more than rocket ships or computer chips; it's finding a way to make every day better. Because we believe everyone deserves an extraordinary every day.