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Cascade partners with Comedian Kenan Thompson to Put Its Newest Formula to the Test and Let the Dishwasher Do The Work
CINCINNATI--(BUSINESS WIRE)--Cascade®, America’s #1 recommended dishwasher detergent brand*, is launching New &amp; Improved Cascade Platinum Plus to address consumers’ top concerns of stuck-on food, tough grease and spotty dishes. The new product features an upgraded formula designed to remove up to 100% of food and deliver a virtually spot-free shine and dry. In a new campaign to support the launch, the brand has enlisted comedian Kenan Thompson to help put the product to the test and encourage consumers to embrace cooking at home without fear of the tedious cleanup.
 <a href="https://mms.businesswire.com/media/20250310626982/en/2404009/5/Kenan_Cascade_0063_Final-Hires.jpg"><img src="https://mms.businesswire.com/media/20250310626982/en/2404009/22/Kenan_Cascade_0063_Final-Hires.jpg" /></a> <a href="https://mms.businesswire.com/media/20250310626982/en/2404009/5/Kenan_Cascade_0063_Final-Hires.jpg"><img src="https://mms.businesswire.com/media/20250310626982/en/2404009/21/Kenan_Cascade_0063_Final-Hires.jpg" /></a> <a href="https://mms.businesswire.com/media/20250310626982/en/2404000/5/Cascade_Master_Logo_Background.jpg"><img src="https://mms.businesswire.com/media/20250310626982/en/2404000/22/Cascade_Master_Logo_Background.jpg" /></a> <a href="https://mms.businesswire.com/media/20250310626982/en/2404000/5/Cascade_Master_Logo_Background.jpg"><img src="https://mms.businesswire.com/media/20250310626982/en/2404000/21/Cascade_Master_Logo_Background.jpg" /></a>
More than one-third of Americans are now cooking at home four to six times per week, with more than 25% inspired by meal ideas sourced from their social media feeds.** A recent study by Procter &amp; Gamble looked at today's most popular recipes and found a significant rise in the use of complex ingredients like proteins. Meat ranked at the top of the list, while cheese and eggs ranked in the top five most used ingredients. Cascade designed its new ActionPacs using a proprietary enzyme designed to work specifically on these traditionally tough-to-clean food combinations (like cheesy, baked on eggs and pan-seared meats) and included the grease-fighting power of Dawn.

“One of our top priorities is making sure that our products and innovations evolve with the consumers’ needs. Through research, we discovered that people are becoming more adventurous in the kitchen. They’re cooking with more complex ingredients, and we needed to ensure that our formula was leveling up the same way that consumers are with their cooking. New &amp; Improved Cascade Platinum Plus can tackle even the toughest messes being made in the kitchen today, delivering a superior clean,” says Angelica Matthews, Brand Vice President, North America Dish Care, Procter &amp; Gamble.

Cascade Partners with Comedian Kenan Thompson

To encourage consumers to fearlessly take their at-home cooking (and cleaning) up a notch, Cascade has teamed up with comedian Kenan Thompson, a longtime Cascade user, to deliver a humorous and relatable take on the dreaded aftermath of cleaning a swarm of dirty dishes and pans in a new social media video, showing how simple the process can be now thanks to New &amp; Improved Cascade Platinum Plus.

“I love cooking at home, but the dread of the cleanup can hold me back from making the meals I want.” says Thompson. “With the New &amp; Improved Cascade Platinum Plus I can throw in my dirtiest, greasiest dish in the dishwasher, and it comes out clean every time. As a long-time Cascade-user, I can confidently say this is their best yet. I’m a cooking machine now that I’m totally confident the dishwasher will get the job done.”

With New &amp; Improved Cascade Platinum Plus, dishwashing is as simple as scrape, load, and you’re done—no pre-rinsing or rewashing required. The brand is so confident in the new formula that it’s offering a money back guarantee so consumers can try the product risk-free.

New &amp; Improved Cascade Platinum Plus is available for purchase at grocery and mass retailers nationwide, in a variety of sizes starting at $4.94 MSRP (pricing at the sole discretion of the retailer).

About Cascade

In 1953, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54221443&amp;newsitemid=20250310626982&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=8354c08ddf64c96872bfff8713eb9328" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54221443&amp;newsitemid=20250310626982&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=4ae24bca4ef38e679cb3d1eb73a5698c" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
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*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.

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**Based on research found in the Mintel study “Cooking In America/Meal Planning and Preparation – US – 2024”

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 Contacts 
For media inquiries, please contact: Casey Miller, <a target="_blank" href="mailto:caseym@mbooth.com" rel="nofollow" shape="rect">caseym@mbooth.com</a>

Cascade Launches New & Improved Platinum Plus to Tackle Today’s Toughest Meal Cleanups

Inspired by the skincare superpower of the new Olay Super Serum Body Wash, the partnership empowers women with luminous skin and head-turning style
CINCINNATI--(BUSINESS WIRE)--Gone are the days of playing it safe with fashion because of body skin insecurities. Olay Body has teamed up with Wantable, the leader in the personalized styling space, to launch the Power Edit—a limited-time collection designed to help women embrace their style fearlessly. By achieving luminous, healthy-looking skin with the new Olay Super Serum Body Wash and bold fashion choices from Wantable, this collaboration helps women shed body skin insecurities and show off their style with confidence.
 <a href="https://mms.businesswire.com/media/20250303319510/en/2399023/5/021425_Style_TE_OLAY_ONF_474.jpg"><img src="https://mms.businesswire.com/media/20250303319510/en/2399023/22/021425_Style_TE_OLAY_ONF_474.jpg" /></a> <a href="https://mms.businesswire.com/media/20250303319510/en/2399023/5/021425_Style_TE_OLAY_ONF_474.jpg"><img src="https://mms.businesswire.com/media/20250303319510/en/2399023/21/021425_Style_TE_OLAY_ONF_474.jpg" /></a> <a href="https://mms.businesswire.com/media/20250303319510/en/2400679/5/Image_20250304_224128_733.jpg"><img src="https://mms.businesswire.com/media/20250303319510/en/2400679/22/Image_20250304_224128_733.jpg" /></a> <a href="https://mms.businesswire.com/media/20250303319510/en/2400679/5/Image_20250304_224128_733.jpg"><img src="https://mms.businesswire.com/media/20250303319510/en/2400679/21/Image_20250304_224128_733.jpg" /></a>
Available now, the Olay x Wantable Power Edit features seven handpicked items in on-trend styles, flattering silhouettes, and statement patterns to give your wardrobe a bold refresh just in time for spring. While supplies last, customers who order the Power Edit will receive a full-sized bottle of the Olay Super Serum Body Wash–bringing the most awarded skincare serum1 to the shower for a superior skin transformation that completes any look. With this Power Edit, luminous skin all over is your power statement.

"Our research shows that 7 in 10 women2 avoid fashion choices that might expose their body skin concerns like dryness or rough and bumpy texture, often letting these insecurities impact their style,” said Kate DiCarlo, Senior Communications Director for Procter &amp; Gamble’s Personal Care Portfolio. “By combining Olay’s skin care expertise with Wantable’s expert styling, this partnership is designed to deliver an unmatched confidence boost—helping women feel empowered to wear what they want.”

Defying the notion that body wash ingredients simply rinse away, the new Olay Super Serum Body Wash delivers five visible skincare benefits in one: hydrating, firming, smoothing, brightening, and evening skin. This silky formula is infused with a serum complex of skincare ingredients, combining moisturizers with advanced skin-delivery technology for a superior skin transformation only Olay can provide.

The Olay Super Serum Body Wash for Normal Skin harnesses the power of 5+ skincare ingredients:
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Niacinamide helps the skin retain moisture, keeping it hydrated while supporting surface cell turnover, revealing luminous skin.
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Beta-hydroxy acid (BHA) exfoliates by removing dead skin cells, helping to smooth fine lines and improve skin texture.
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Collagen Peptide supports the skin’s natural renewal processes, resulting in skin that looks noticeably improved.
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Vitamin C is a naturally occurring antioxidant that creates a glow as it helps fortify the skin's moisture barrier.
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Vitamin E is an antioxidant that fights free radicals on the skin's surface, helping to protect against visible damage such as fine lines and uneven skin tone.
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The collection is available in three variants: Normal Skin, Extra Dry Skin and Rough &amp; Bumpy Skin.

“Wantable was created over a decade ago to fuel self-confidence through personalized style expertise and fashion empowerment," said Mackenzie Wimmer, Director of Partnerships at Wantable. “Everything we do starts with our customers and Olay shares our vision by creating science-backed products built to inspire confidence in women everywhere.”

Learn more about the limited-time collaboration at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwantable.com%2FOlayEdit&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Wantable.com%2FOlayEdit&amp;index=1&amp;md5=8e94c3d5c8fe061c1ac5a6ca4cdb3627" rel="nofollow" shape="rect">Wantable.com/OlayEdit</a>. The Olay Super Serum Collection is available at major retailers nationwide for the suggested retail price of $12.99. For more information visit Olay.com.
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1 4 Year Review of Major Beauty Awards

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2 An Olay survey of 1,000 women

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About Olay

Olay is a worldwide leader in skincare and has been trusted by women for over 70 years. Olay continues to hold to the philosophy on which it was founded: to maintain a deep understanding of women's changing needs and offer products backed by science that meets those needs. Female consumers have come to expect superior product performance from Olay as it brings healthy-looking, beautiful skin to more than 80 million women on five continents every day.

For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.olay.com&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=OLAY.com&amp;index=2&amp;md5=66e250a667f5395a65a38a9346255c73" rel="nofollow" shape="rect">OLAY.com</a> and follow on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOlayUS%2F%3Fbrand_redir%3D542261405881342&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Facebook&amp;index=3&amp;md5=b42a297c9f6fe3c2fb428058b91365d9" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FOlaySkin%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Twitter&amp;index=4&amp;md5=d394a82c928a73fb924efe1f41edc458" rel="nofollow" shape="rect">Twitter</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Folay%2F%3Fhl%3Den&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=af2a724833520a3e0748354a43c093bc" rel="nofollow" shape="rect">Instagram</a>.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=d40366462fa42c597f7dd92cbefc7054" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=ea7430f8a6d1056c7e131c6d030859e8" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

About Wantable

Wantable offers an in-home personal shopping service, delivering handpicked assortments of specialty products to busy men and women across the United States. Their team of expert stylists curate personalized style items and accessories, intimates, and activewear from boutique, specialty, and premium brands to ensure that each order is filled with on-trend items for every customer. For more information, head to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwantable.com&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=wantable.com&amp;index=8&amp;md5=5344db9e33cb32e89387e2344dcb2d73" rel="nofollow" shape="rect">wantable.com</a> or follow on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fwantable%2F&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Instagram&amp;index=9&amp;md5=c842d3c674a4bf27446495641a6f1563" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FWantableco%2F&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Facebook&amp;index=10&amp;md5=d2a1b420008886d2f8f81bd53ee7df87" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwantable&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=YouTube&amp;index=11&amp;md5=90d264ee29e30edab57545bf36431a9e" rel="nofollow" shape="rect">YouTube</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pinterest.com%2Fwantable%2F&amp;esheet=54218465&amp;newsitemid=20250303319510&amp;lan=en-US&amp;anchor=Pinterest&amp;index=12&amp;md5=192e50cf929b56ea3bcea450b37a3722" rel="nofollow" shape="rect">Pinterest</a>.
 Contacts 
Olay Body Press Team
 Citizen Relations
 <a target="_blank" href="mailto:olay@citizenrelations.com" rel="nofollow" shape="rect">olay@citizenrelations.com</a>

Olay Body and Wantable Elevate Body Care and Style with Limited-Edition Collection

New basketball partnership supports youth in Toronto's Neighbourhood Improvement Areas with access to positive role models and development of young basketball coaches.
TORONTO--(BUSINESS WIRE)--<a href="https://twitter.com/hashtag/Gillette?src=hash" target="_blank">#Gillette</a>--Gillette, the world’s leading expert in men’s grooming, is proud to announce a new partnership with Lay-Up Youth Basketball, a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto's Neighbourhood Improvement Areas. This partnership is rooted in Gillette’s global ambition to make an impact with millions of boys through the power of role models. Together, Gillette and Lay-Up aim to provide the children and youth Lay-Up serves with access to positive role models while fostering the development of young basketball coaches, shaping them into impactful leaders both on and off the court.
 <a href="https://mms.businesswire.com/media/20250219440554/en/2386104/5/20250218-GILLETTE-PN-PP909867.jpg"><img src="https://mms.businesswire.com/media/20250219440554/en/2386104/22/20250218-GILLETTE-PN-PP909867.jpg" /></a> <a href="https://mms.businesswire.com/media/20250219440554/en/2386104/5/20250218-GILLETTE-PN-PP909867.jpg"><img src="https://mms.businesswire.com/media/20250219440554/en/2386104/21/20250218-GILLETTE-PN-PP909867.jpg" /></a> <a href="https://mms.businesswire.com/media/20250219440554/en/2383150/5/Gillette_Stacked_POS.jpg"><img src="https://mms.businesswire.com/media/20250219440554/en/2383150/22/Gillette_Stacked_POS.jpg" /></a> <a href="https://mms.businesswire.com/media/20250219440554/en/2383150/5/Gillette_Stacked_POS.jpg"><img src="https://mms.businesswire.com/media/20250219440554/en/2383150/21/Gillette_Stacked_POS.jpg" /></a>
Through this partnership, Gillette is supporting Lay-Up’s Coach Development Pathway—an evidence-based approach grounded in best practices in sport-for-development. This pathway helps the young people Lay-Up serves develop and transition into coaching roles within the program, providing year-round employment, certification, experiential learning opportunities, and mentorship. The pathway equips coaches at all experience levels with the skills and resources needed to make a lasting impact in their communities.

A new survey by Gillette Canada1 highlights a clear need for more positive role models for boys in Canada. Nearly 40 per cent of Canadians believe boys don’t have enough access to positive role models, and 91 per cent agree that having a role model benefits boys in the long term. Yet, only 55 per cent of Canadian men had a role model growing up, and 81 per cent of those who didn’t have a role model believe having one would have helped them.

Gillette believes the bond between a coach and a young athlete is a relationship grounded in trust, guidance, and inspiration—qualities that make coaches some of the most natural role models for young people. Similarly, 80 per cent of Canadians said that sport coaches in local communities can serve as positive role models for boys.

"At Gillette, our mission has always been to provide the men of today and tomorrow with the tools they need to be their best selves,” said Jennifer Seiler, Senior Vice President, Grooming Canada at P&amp;G. “Coaches do more than teach skills on the court; they help young people develop confidence, resilience, and a sense of belonging, shaping their path both in sports and in life. By supporting Lay-Up’s efforts to develop more coaches, we’re helping to create greater access to positive role models, ensuring that youth have the guidance and inspiration they need to succeed."

Founded in 2014, Lay-Up’s mission is to deliver the benefits of youth-basketball programs in a cost-free, community-based model, ensuring that all children and youth have access to the transformative power of sport. Lay-Up’s programs are delivered year-round in Toronto’s Neighbourhood Improvement Areas, with a focus on fostering long-term relationships between participants and coaches.

"At Lay-Up, we look forward to partnering with Gillette and creating lasting, meaningful change for both youth and coaches,” said Chris Penrose, Executive Director, Lay-Up. “With Gillette’s support, we’re not only expanding access to positive role models for the young people we serve, but also creating opportunities for them to stay involved as they enter the next phase of their lives.”

GILLETTE IS THE OFFICIAL SHAVE AND BEARD CARE PARTNER OF THE NBA IN CANADA AND THE TORONTO RAPTORS

Gillette continues to highlight role models with its most recent campaign, The Best Your Game Can Get, which celebrates Gillette’s designation as the official shave and beard care partner of the Toronto Raptors.

“The Best Your Game Can Get” lets the younger generation take the lead with GilletteLabs, showing the world that the best a man can get keeps getting better. This message is brought to life with Gillette ambassador and Toronto Raptors player, Gradey Dick, who shares a belief in the power of role models to inspire the next generation of men.

"I’m proud to support Gillette’s partnership with Lay-Up because I know firsthand the difference a strong role model can make in a young person’s life," said Gradey Dick. "Basketball has taught me so much about discipline, confidence, and giving back, and programs like Lay-Up help ensure that boys not only have access to mentors but also learn how to become leaders themselves.”

For more than 120 years, Gillette has been committed to helping men look, feel, and be their best. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gillette.ca&amp;esheet=54209620&amp;newsitemid=20250219440554&amp;lan=en-US&amp;anchor=Gillette.ca&amp;index=1&amp;md5=8221aa607fe62b66ca3338078562a961" rel="nofollow" shape="rect">Gillette.ca</a> for more information about Gillette and its products.

1These are the findings of a study/survey conducted by Gillette Canada from February 5th to February 7th, 2025, among a representative sample of 1501 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/- 2.5 percentage points, 19 times out of 20.

About Gillette

For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams, and creams), skin care, aftershaves, antiperspirants, deodorants, and body wash. For more information and the latest news on Gillette, visit gillette.ca.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54209620&amp;newsitemid=20250219440554&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=da83958f09061b98340fd2b89d310a32" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54209620&amp;newsitemid=20250219440554&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=566605ed7eda536a5df83dbc1aca0d7a" rel="nofollow" shape="rect">https://www.pg.com/news</a>.

About Lay-Up

Lay-Up is a charitable organization focused on the future of access to basketball. Through cost-free year-round basketball programming and paid youth coach development that is rooted in the Culture of Basketball, our programs serve over 800 youth annually across Toronto. For more information, please visit: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.layup.ca%2F&amp;esheet=54209620&amp;newsitemid=20250219440554&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.layup.ca%2F&amp;index=4&amp;md5=4532f9ed60596519928579c63796d4b3" rel="nofollow" shape="rect">https://www.layup.ca/</a>

Category: Gillette
 Contacts 
Media Contacts:
 
 Stephanie Buttrill
 Communications Contractor, Gillette North America
 Email: <a target="_blank" href="mailto:buttrill.sb@pg.com" rel="nofollow" shape="rect">buttrill.sb@pg.com</a> 
 Ridhi Arun Kumar
 Porter Novelli on behalf of Gillette Canada
 Email: <a target="_blank" href="mailto:ridhi.arunkumar@porternovelli.com" rel="nofollow" shape="rect">ridhi.arunkumar@porternovelli.com</a> 
 Chris Penrose
 Lay-Up
 Email: <a target="_blank" href="mailto:cpenrose@layup.ca" rel="nofollow" shape="rect">cpenrose@layup.ca</a>

Gillette and Lay-Up Partner to Power the Next Generation of Role Models

New Dawn PowerSuds’ innovative formula traps, locks, and removes up to 99% of grease to tackle cleaning challenges more easily and efficiently

Dawn’s launch features a new music track from social media star Charlie Curtis-Beard to help people conquer a sink full of dishes with “Double the Suds”
CINCINNATI--(BUSINESS WIRE)--Dawn®, the nation’s #1 dish liquid*, once again improves how America washes dishes with the launch of new Dawn PowerSuds, its best liquid dish soap - perfect for lots of dishes. Inspired by P&amp;G consumer research that revealed washing dishes remains the #1 disliked daily chore, Dawn PowerSuds makes dish duty easier than ever. The new, proprietary Dawn PowerSuds formula delivers double the suds** with bubbles that trap grease and eliminate residue from traveling and transferring across dishes, allowing people to wash a sink full of dishes more effectively while spending less effort cleaning the same mess repeatedly.
 <a href="https://mms.businesswire.com/media/20250218116388/en/2383189/5/Dawn_PowerSuds_Trap_and_Lock.jpg"><img src="https://mms.businesswire.com/media/20250218116388/en/2383189/22/Dawn_PowerSuds_Trap_and_Lock.jpg" /></a> <a href="https://mms.businesswire.com/media/20250218116388/en/2383189/5/Dawn_PowerSuds_Trap_and_Lock.jpg"><img src="https://mms.businesswire.com/media/20250218116388/en/2383189/21/Dawn_PowerSuds_Trap_and_Lock.jpg" /></a> <a href="https://mms.businesswire.com/media/20250218116388/en/2383182/5/Dawn_Logo.jpg"><img src="https://mms.businesswire.com/media/20250218116388/en/2383182/22/Dawn_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20250218116388/en/2383182/5/Dawn_Logo.jpg"><img src="https://mms.businesswire.com/media/20250218116388/en/2383182/21/Dawn_Logo.jpg" /></a>
Dawn was created more than 50 years ago because consumers needed a better way to cut grease quickly, with less scrubbing. Over the decades, Dawn has continued to develop new product innovations and formulas designed to make washing the dishes easier. Most recently, P&amp;G consumer research showed that people's cooking habits have evolved, including increasingly cooking from scratch and making more meals with proteins and fats. Dawn was faced with fighting new, complex soils and cleaning challenges that required a powerful approach to tackling modern cooking trends.

Superior Cleaning Power

As Dawn’s best liquid dish soap, Dawn PowerSuds’ innovative formula includes:
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Proprietary Trap &amp; Lock technology to trap, lock, and remove up to 99% of grease from the first dish to the last.
</li>
<li>
Longer-lasting cleaning power with 2x suds that stay whiter longer.
</li>
<li>
New ingredients to help break up soils and prevent grease from re-depositing on the next dish.
</li>
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Instant-drying action for cleaner, shinier, and more spotless dishes.
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The refillable Dawn PowerSuds EZ-Squeeze bottle stands on its cap and dispenses from the bottom for less mess and to help make washing a sink full of dishes easy.

Dawn PowerSuds is available at grocery and mass retailers nationwide in a variety of sizes starting at $3.94 MSRP, pricing at the sole discretion of the retailer.

“New Dawn PowerSuds represents the brand's spirit of innovation and quest to remain the better grease getter, no matter the number of dishes or level of mess," said Angelica Matthews, Brand Vice President for North America Dish Care at Procter &amp; Gamble. “With double the suds and new, one-of-a-kind technology that traps and locks grease so that it doesn’t spread from dish to dish, we've designed our best liquid dish soap to meet the real cleaning challenges of today and empower people to finally wash dishes more efficiently.”

Dawn PowerSuds &amp; Social Media Star Charlie Curtis-Beard

To show consumers how PowerSuds makes cleaning up after throwing down in the kitchen easier than ever, Dawn has teamed up with Charlie Curtis-Beard, a notable rapper and social media creator, to create an original song, “Double the Suds,” that proclaims the power of suds and gets people singing, not stressing, at the sink.

“Not only do I love experimenting with my music, but I also love experimenting in the kitchen—and I have always trusted Dawn to help me with the clean up,” said Curtis-Beard. “I loved the creative challenge of expressing the new sense of ease and empowerment Dawn PowerSuds now brings into your everyday dishwashing routine. I tried to capture and transform the power and potential of suds into a beat that got people enjoying their time at the sink.”

“Double the Suds” is available now on Instagram, TikTok, and YouTube.

* Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52 w/e January 31, 2025
 ** vs. Dawn Platinum
 *** vs. Dawn Platinum on greasy soil

About Dawn

Dawn, North America's #1 dish soap brand* and a 2022 Fast Company "Brands That Matter" honoree, has been helping people clean since 1972. While most people know Dawn as the dish soap that best cuts grease in the sink, it's also the ultimate secret weapon for cleaning greasy messes throughout the home and has been trusted by wildlife rescue experts to help clean birds and marine mammals impacted by oil pollution for more than 45 years. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand's efforts to help save wildlife visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.dawn-dish.com&amp;esheet=54207363&amp;newsitemid=20250218116388&amp;lan=en-US&amp;anchor=www.dawn-dish.com&amp;index=1&amp;md5=89e1bf52dce4a2b48749888fbc3ada3e" rel="nofollow" shape="rect">www.dawn-dish.com</a>. *​​Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52 w/e January 31, 2025.

About Procter &amp; Gamble

P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54207363&amp;newsitemid=20250218116388&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=08159e591ed548c4b36de093e83a8912" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54207363&amp;newsitemid=20250218116388&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=669e397ac40e2d8395e1b1a937d7fca1" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
 Contacts 
Andy Sullivan, <a target="_blank" href="mailto:sullivan.a.4@pg.com" rel="nofollow" shape="rect">sullivan.a.4@pg.com</a>, Communications Director, P&amp;G North America Home Care

Casey Miller, <a target="_blank" href="mailto:caseym@mbooth.com" rel="nofollow" shape="rect">caseym@mbooth.com</a>, Senior Media Relations Specialist, M Booth

Dawn® Launches its Best Liquid Dish Soap with Double the Suds

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