"Zobele has been a highly collaborative partner, expanding our capability and capacity. Together, we’ve crashed through deadlines and delivered beyond expectations and sales projections"
CINCINNATI--(BUSINESS WIRE)--They helped get products to market in half the time. Drove global
innovation breakthroughs. Helped build connections, collaborations and
They are P&G’s (NYSE:PG) top Connect+Develop open innovation partners.
And this week, as part of its Annual C+D Partnership Celebration, P&G is
recognizing seven, among its hundreds of partners, for their innovation
and collaboration that have driven business results.
“Our Connect+Develop partnerships are helping us deliver game-changing
innovations and strengthen our productivity culture,” said P&G Chairman
of the Board, President and Chief Executive Officer Bob McDonald. “We
celebrate their work, and thank them for their partnership.”
The collection of winners are widely diverse: from small firms to global
operations to academia. Some are located near P&G’s global headquarters
in Cincinnati, others are scattered around the world. “Their
collaboration with our teams has been seamless and wholly focused on
helping deliver a superior product for consumers,” said Laura Becker,
General Manager P&G Global Business Development.
This year’s winners are:
2012 Connect+Develop Partner of the Year MonoSol, a
Kuraray Company of Merrillville, Indiana
division of the Kuraray Group, partnered with P&G to develop Tide
Pods, launched this year as the biggest innovation in laundry in 20
years and achieving a 68% share of the unit dose segment in just
months. Tide Pods is a three-chamber liquid unit dose that cleans,
fights stains and brightens. Key was MonoSol’s innovation of a clear
film that separates the chambers, dissolves completely even in varied
degrees of cold water yet holds up to wet hands. “We wouldn’t have
been able to deliver the biggest breakthrough in laundry in 20 years
if we hadn’t partnered and collaborated with MonoSol on a solution to
what seemed to be an unsolvable proposition,” McDonald said.
James N. Gamble Product Innovation Award Zobele Group
of Trento, Italy
This award celebrates innovation in
product formulation, packaging or technology that’s proven
game-changing in delighting consumers, delivering value and driving
Zobele teams partnered with P&G to
create a special scent-releasing membrane that made Febreze Set &
Refresh a globally winning product. In addition, Zobele helped deliver
the innovation to market in months versus years. The teams went on to
reapply the membrane technology to Febreze Car Vent Clips and to the
new Honeywell Febreze Freshness Floor Fans launched this summer in
North America. “Zobele has been a highly collaborative partner,
expanding our capability and capacity. Together, we’ve crashed through
deadlines and delivered beyond expectations and sales projections,”
Innovation Capability Award (two winners)
Beanstalk of New York
d&a Visual Insights of Israel
This award celebrates partnerships that have enabled successful
execution of C+D work.
is P&G’s exclusive global licensing agency, working across all
brands in the Company, helping develop and execute licensing
strategies and partnerships. They have worked to build dozens of
licensing agreements that have grown P&G brands and brand equity,
including Tide, Dawn, Cover Girl, Scope, Bounce, Max Factor, Febreze
and Old Spice.
d&a Visual Insights,
a P&G partner for five years, provides P&G C+D teams unique
landscaping, mapping and insight generation using their own
proprietary technologies and algorithms that support P&G’s ecosystem
analysis platform. d&a has successfully delivered more than two
dozen projects across P&G functions and BUs.
Trademark Licensee Partner of the Year Butler Home
Products of Marlborough, MA
This award celebrates
commercial innovation partnerships that have driven breakthrough
Butler, a P&G partner for 12 years,
became the first company to launch a nationally recognized consumer
brand into the household cleaning tools category with their Mr. Clean
partnership. They then expanded to include Dawn cleaning tools and to
date, sell more than 100 P&G branded cleaning tools and accessories
across North America, with an averaged 20% sales growth for the last
several years. Butler also developed the Mr. Clean Magic Eraser mop,
which quickly became the top selling mop in North America.
Public / Private Partnership (two winners)
University of Cincinnati Simulation Center of Cincinnati
Center for Competitive Creative Design at Cranfield University
This award recognizes outstanding public / private collaboration,
including work in securing external funding sources and access to IP
Simulation Center was created in 2008 to link undergrads,
graduate students and post docs with corporations in a variety of
engineering and design problems ranging from routine to world class.
Sim Center teams have worked on dozens of P&G projects over the
years, giving P&G teams access to solutions and talent, while
providing students opportunities to work on real-time projects. P&G
has hired nine students through the program, with several more going
on to work at many of P&G’s suppliers and partners.
Centre for Competitive Creative Design (C4D) is an
international, multi-disciplinary design center that connects
post-graduate programs, research, executive training and industry in
collaborative projects. Partners since 2008, P&G and C4D have worked
on a range of projects across the Company, helping P&G brands,
business units and categories build design-driven technology
development as a core capability.
Since its start, Connect+Develop has linked with thousands of external
innovators from big businesses to individual entrepreneurs, delivering
breakthroughs in packaging, manufacturing, new business models,
trademarks and licensing as well as technology and innovations for new
products. Today, more than 50% of P&G’s innovations contain a key
element of external partnership. Hits include Tide Total Care, TidePods,
Downy Single Rinse, Clairol Foam, Olay Smooth Finish, Febreze Set n
Refresh, Vicks Humidifiers, Bounce Drier Bars, Swiffer Dusters, Olay
Regenerist, CoverGirl LashBlast Mascara and Mr. Clean Magic Erasers, to
name a few. For more on P&G Connect + Develop: pgconnectdevelop.com.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
The Procter & Gamble Company P&G Media Contact: Lisa Popyk, 513-983-5058 Popyk.email@example.com