"Since day one Christian has embodied ‘what’s next’ in fashion and hair fashion. As partners, we look forward to inspiring one another to push the limits of creativity and transformation."
WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Sebastian Professional and fashion designer Christian Siriano have
teamed up in a yearlong effort to inspire ultimate versatility in
trendsetters everywhere. Beginning in September 2013, Sebastian
Professional will tap the designer to curate bold inspiration for
stylists and consumers, crown the newest styling trailblazers of the
Sebastian tribe, and design iconic product packaging, all while
supporting Siriano’s design collections through June 2014.
“I’m beyond excited to partner with Sebastian,” said Siriano. “Hair is
your best accessory, and allows for fearless transformation. It is what
turns an ordinary Little Black Dress into a bold, show-stopping look. I
wouldn’t rely on anything other than Sebastian Professional to take my
looks to the next level.”
“A partnership between Sebastian Professional and Christian Siriano is a
natural evolution for both brands,” said Reuben Carranza, North America
Leader, Wella, the Salon Division of P&G. “Since day one Christian has
embodied ‘what’s next’ in fashion and hair fashion. As partners, we look
forward to inspiring one another to push the limits of creativity and
SEBASTIAN PROFESSIONAL AND CHRISTIAN SIRIANO MAKE WAVES IN “WHAT’S
The collaboration will span two New York Fashion Week seasons
(September, 2013 and February, 2014), a Sebastian webisode series,
Siriano’s look book and campaign shoots, as well as Sebastian’s What’s
Next Awards hairstyling competition in April 2014, at which Siriano will
serve as a judge. The brand will support the designer in September 2013
and February 2014 at Christian Siriano’s New York Fashion Week S/S ’14
and F/W ’14 runway shows, where Sebastian Professional Top Artists will
style the runway models’ hair. The partnership will culminate with the
launch of a highly-anticipated limited-edition Christian Siriano for
Sebastian item to be sold exclusively in a Sebastian Professional salon
A FEARLESS FASHION ALLIANCE
Christian Siriano, whose bold and alluring designs put him on the
fashion map, personifies the fearless trendsetter who seamlessly
complements Sebastian’s pioneering spirit. Siriano began his career as a
hairdresser crafting artistic styles from behind the chair, and went on
to become the youngest fashion designer to ever win Project Runway.
Siriano has since emerged as a top designer in New York City whose
imaginative and inspiring designs are a wardrobe fundamental among style
mavens worldwide. From a former hairstylist to a Fashion Week main-stay,
Siriano has always relied on Sebastian to pull his vision together to
achieve the ultimate style evolution. Sebastian Professional products
have been constant staples for Siriano, from his days behind the chair
to perfecting his runway models’ looks backstage.
P&G serves approximately 4.8 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
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the latest news and in-depth information about P&G and its brands.
About Christian Siriano
At 27 years old, Christian Siriano has quickly built both a luxury brand
and a name for himself in the fashion community. Christian attended the
Baltimore School for the Arts and studied fashion in London, where he
interned with industry legends Vivienne Westwood and Alexander McQueen.
In the Fall of 2012 Siriano opened his first 1000-square foot concept
store in New York City’s Nolita neighborhood and in June of 2013 was
inducted into the prestigious Council of Fashion Designers of America.
September of 2013, he will show his 12th ready-to-wear collection. His
designs have appeared in some of the most respected fashion magazines
around the world. Christian has dressed stars of film, music,
television, and fashion including Sarah Jessica Parker, Alexa Chung,
Allison Williams, Rihanna, Christina Hendricks, Lady Gaga, Shailene
Woodley, Kaley Cuoco, Taylor Swift and many more.